This is a MarketScale Podcast Panel, where we bring on key thought leaders from some of the fastest growing markets to participate in a Socratic seminar-style discussion, breaking down a timely topic for tangible insight.How are digital & online communities shaping the way businesses not only thrive, but enter their industry? How can social media platforms drive branding initiatives, cultivate consumer insights, and spur important financial decisions? What do consumers look for in their online communities? On our first MarketScale Podcast Panel, we set our sights on answering these hard-hitting questions for two specific industries-- Hospitality and Food & Beverage. With these industries specifically, the sense of urgency and itching for convenience on the consumer side is at a high point; consumers are looking to their Twitter feeds, Instagram influencers and blog-like sites to be entertained, heard and inspired.We're joined by three panelists, each providing a unique take on the impact of online communities on their business and industry: Sarah Dusek (Co-founder of Under Canvas), Sarah Dandashy (Founder of Ask A Concierge), and Megan Sprague (Communications Associate for Wingstop). "When we've had guests who've shared what an incredible experience they've had with staying with us, they've often said to us 'when are you going to here or when are you going to be here,'" Dusek said. "Communication from our guests has helped us think of where we want to take our business next."Follow us on social media for the latest updates in B2B!Twitter – @HospitalityMKSLFacebook – facebook.com/marketscaleLinkedIn – linkedin.com/company/marketscale