Sabrina Cendral is a hospitality advisor and strategist and the former senior vice president of marketing and sales for Club Med North America. In this episode, you'll discover the unique aspects that make all-inclusive resorts a preferred choice for guests seeking a hassle-free vacation experience. Sabrina shares her extensive knowledge of the operational complexities, the innovative strategies for enhancing guest experiences, and the profitability of the all-inclusive business model.

Listeners will learn:

• The Guest Perspective: Understand why all-inclusive resorts resonate with guests, emphasizing freedom and the opportunity to try new activities without additional costs.
• Business Insights: Explore why major hotel brands are increasingly investing in the all-inclusive segment and how they integrate these properties into their broader business strategies.
• Operational Challenges: Gain insights into the specific challenges of running all-inclusive resorts, from managing food and beverage operations to providing family-oriented services and sports activities.
• Innovative Revenue Strategies: Learn about the potential for generating ancillary revenue within an all-inclusive framework through upselling and offering enhanced experiences.
• Future Opportunities: Sabrina discusses how all-inclusive resorts can adopt best practices from other sectors, such as cruise lines and airlines, to further enhance guest satisfaction and profitability.

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This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands