This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.
We will then tie this into how meta plays a larger role in your overall direct booking program, and tie this back to the budget discussion.
(1) Budgeting for meta
(2) Meta as part of larger direct booking program
Podchaser is the ultimate destination for podcast data, search, and discovery. Learn More