In this episode we continue our Google discussion to address the verticalization of Google’s digital marketing formats for Hospitality.We talk about how this applies to branded vs. non-branded keywords and how these apply to the marketing fun

Hospitality Metasearch Marketing Show 7

Apr 16th, 2021 14m 4s

In this episode, we will talk about the recent launch of Google's Free Booking Links, aka Google Free Organic Meta.We cover the pros and cons, as well as a few recommendations on who can benefit most!

Hospitality MetaSearch Show 6

Dec 29th, 2020 32m 45s

In the spirit of thinking ahead to the new year, this week’s podcast takes a look at how metasearch is inspiring tomorrow’s digital leaders.Inspired by a Koddi article from 2018, I talk about how the role of “metasearch manager” requires a sk

Hospitality MetaSearch Marketing Show 5

Dec 23rd, 2020 21m 13s

In episode #5 we take a quick look back at one of our most popular episodes where we talked about setting goals for your marketing campaigns.We then transition into a discussion on how even the smallest of hotels (i.e. 10-room B&B in Omaha) c

Hospitality MetaSearch Show 4

Dec 9th, 2020 34m 15s

In today’s podcast we welcome Adele Gutman Milne from Aspire Reputation Marketing to talk about the correlation between guest satisfaction and your metasearch marketing campaigns.We cover practical tips for improving your guest feedback, as

Hospitality MetaSearch Show 3

Nov 25th, 2020 22m 13s

This week’s podcast taps into the elusive topic of how to set budgets for metasearch. We will look at 3 separate strategies and explore the pros and cons of each.We will then tie this into how meta plays a larger role in your overall direct b

Hospitality MetaSearch Show 2

Nov 10th, 2020 26m 34s

We continue our podcast by picking up with the cliffhanger question from our last episode – Would a 100% cost of sale be a deal breaker?Learn more about how setting and understanding goals will dictate your path in meta, as well as any other

Hospitality MetaSearch Show 1

Oct 27th, 2020 19m 23s

"Why is MetaSearch So Important?"In this inaugural episode of the Heavy-Meta podcast we start off with an overview of why meta is such a big deal these days. Each episode will also feature some myth-busting, and today we address the myth that

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