Taking your copy to the countryside Have you ever felt cooped up in a corporate office, staring outside at the trees, wishing you could leave the hustle and bustle of city life behind? Waking up mid-morning, taking a coffee onto the veranda,

E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron

Aug 12th, 2020 28m 53s

And the joy of nailing your brandFiguring out what makes you unique is a tough but essential part of marketing your copywriting services.What if you’ve written for every type of business?What if you’ve seen it all and written the copy?Can

E120: Crinkly Copywriting: Can you still write great copy when you’re 60+? with Mary Cameron

Jul 29th, 2020 28m 53s

And the joy of nailing your brand Figuring out what makes you unique is a tough but essential part of marketing your copywriting services. What if you’ve written for every type of business? What if you’ve seen it all and written the copy? Can

E119: Creating content that connects for SaaS businesses with Kat Ambrose

Jul 15th, 2020 27m 8s

Turning technical content into benefit-driven, highly converting copy SaaS copy, is it a super sexy sassy form of copywriting? No! It’s Software as a Service copy. Huh? Well, you know big brands like Stripe, ConvertKit, Slack – yes, they need

E118: The secret to authority-boosting podcast pitches with Mai-Kee Tsang

Jul 1st, 2020 1h 7m

How to boost your authority by being a podcast guest Being a guest on a podcast is a fantastic way to increase your reach and boost your visibility and skyrocket that authority. Right? You’re a really important person who knows what they’re tal

E117: The Ultimate Guide to Magazine Pitching with Rachel Smith

Jun 17th, 2020 40m 26s

How to pitch for magazine editors the right way and see your story in glossy print Do you want to know a secret? Kate never actually wanted to be a copywriter. Her dream was to be a magazine writer. In fact, she was voted “Girl Most Likely To

E116: Why you need a personal brand (and how to create one) with Mike Kim

Jun 3rd, 2020 1h 2m

Stop getting in your own way. Start branding. As copywriters, we get to hide behind our keyboards – writing the words that put our clients in the spotlight. And for many of us, it’s just where we want to be. But are we doing ourselves a disserv

E115: Human-Centred Branding with Anita Siek

May 20th, 2020 42m 39s

Ex-lawyers are humans too! Human-centered design is an approach to interactive systems development that aims to make systems usable and useful by focusing on the users, their needs and requirements, and by applying human factors and usability k

E114: Copywriting for the arts with Ali Strachan

May 6th, 2020 19m 53s

We are surrounded by art every day. And artists struggle with many of the challenges that us copywriters do… How to create a sense of perceived value around their work. How to market their work to audiences who will not only appreciate it but p

E113: Copywriting and COVID19

Apr 21st, 2020 49m 47s

A peek behind the screens of two busy business owners Did you notice we missed an episode? You’ve probably got bigger things to worry about right now. Like the C-word. We’re talking about COVID19, of course. The truth is, we’ve been a bit scr

E112: Demystifying Tender Writing with Estelle Fallon

Mar 25th, 2020 53m 38s

Turning a submission for work into a marketing powerhouse Some industries have a very straight-forward process to buy. I have a problem. I research alternatives. I choose one. I give them some money and I get something in return. All very sim

E111: Medical copywriting unpacked with Nerissa Bentley

Mar 11th, 2020 28m 9s

Turn clinical into clear! How many times have you Googled a symptom? Hands up. We all have. The need to make complex medical information accessible and readable has flourished with the advent of Google and the prevalence of internet access. W

E110: Copy Collaboration: How to make it work

Feb 19th, 2020 37m 25s

The highs, the lows and the letting go’s. The truth is most copywriters write solo, alone, with no one around but perhaps a farting dog, or keyboard obsessed cat. We need silence and solitude to rouse the creative muse. But can working with a

E109: Sending cold emails with Laura Lopuch

Feb 5th, 2020 43m 42s

Discover the secrets of sending effective cold pitch emails to drum up more copywriting work. Does cold emailing get you in a cold sweat? Is it something you’ve put off because you don’t want to be accused of being a spammer… Or face rejectio

E108: SEO copywriting: How to package it, sell it, and do a great job

Jan 15th, 2020 51m 51s

Setting realistic expectations and ensure you know all the things SEO is a topic we’ve often see discussed in copywriting Facebook groups and across the web. And most copywriters either seem scared of it, confused by it or just overwhelmed by h

E107: Christmas tips and the secret to an explosive 2020

Dec 18th, 2019 42m 17s

The infomercial episode Christmas is a great time of the year to take a break from your business as your clients are on holidays. It’s also a great time to knuckle down and get some strategic work done… because your clients are all on holidays!

E106: The Art of Direct Response Copy with Glenn Fisher

Nov 13th, 2019 40m 50s

Strategies and principles to make it easier. Today, Kate is talking to Glenn Fisher, from All Good Copy. He’s an Author, Copywriter, Podcast and Speaker. His book ‘The Art of The Click’ was shortlisted as the business book of the year in 2019

E105: Ghostwriting with Cindy Childress

Oct 23rd, 2019 40m 46s

How to write someone else’s story. Ghostwriting is pretty much what we do as copywriters. We write the words that others get to claim as their own. But have you ever been asked to write something more substantial than a blog, web copy or broch

E104: 10 Biggest Lessons I’ve learned as a Freelancer with Steve Folland

Oct 2nd, 2019 44m 57s

What years of freelancing and oodles of podcast interviews have taught Steve about freelance life Steve Follard is the host of the ‘Being Freelance’ Podcast and the ‘Doing it for the Kids’ Podcast. He’s also a video and audio freelancer. He’s

E103: The Hot Copy news you NEED to know

Sep 11th, 2019 45m 56s

Updates, lessons and exciting plans for 2020 Have you missed us? If you’re a regular listener to the Hot Copy podcast, you may have noticed that we’ve been AWOL for a few weeks. In this episode, we explain what we’ve been up to, how it derail

E102: Making money writing ebooks – Steve Slaunwhite

Jul 17th, 2019 44m 28s

Writing the book and bank big cheques Lead magnets have been part of our marketing vernacular for years now. You offer a thing of value and people give you their email address (and permission to email them). But is there any money to be made fr

E101: Nailing Instagram with Ami Williamson

Jun 19th, 2019 32m 33s

The surprising platform that delivers copywriting leads How do you get copywriting clients? It’s a question we get asked all the time. We even did an episode on it covering some of the most common lead gen tactics. But there are some platforms

E100: The unexpected problem with copywriting success

Jun 5th, 2019 36m 52s

Is the grass really greener up the hill of success? When we start out as copywriters, obviously the aim is to be successful. But what does that even mean? In this episode, Belinda and Kate are honest about the upsides and downsides of being suc

E99: How to work with agencies with Kate Merryweather

May 1st, 2019 48m 53s

Approaching, winning and keeping agency clients As copywriters and business owners, we seek the warmth and security of financial consistency. Many of us believe if you can wriggle in with agency clients, we’ll have just that. But what are agenc

E98: Is copywriting making you a bad parent?

Apr 17th, 2019 45m 20s

Can you have a thriving business without sacrificing your family life? Are you struggling to run your copywriting business around your family? Do you worry about too much screen time… or (gasp) future therapy bills because you’re meeting dead