Lorien Clemens serves as Director of Marketing at PetHub, Inc.

For those of you who are not familiar With PetHub, they create digital pet ID tags. If your pet goes missing, anyone with a phone (smart phone or ‘old school’) can scan their tag, safely & securely view your pet’s profile, and get in contact with you or someone on your trusted list

Lorien joined PetHub, Inc., in June 2011 as the little start-up was just a wee pup. Since her joining PetHub, the lost pet recovery software service has become a respected industry leader. She has guided PetHub to its wins of multiple pet industry awards, including two Dog Fancy Magazine Editors’ Choice Awards, the PetAGE Magazine Retailer Silver Select Award, and two Pet Business Magazine Product of the Year Awards for its unique digital ID tags and online services. Most recently, PetHub was named one of Business Insider Magazine’s 50 Coolest New Businesses in America.

Individually, Lorien was named the Pet Industry Network’s 2014 Pet Industry Woman of the Year and was a keynote speaker at their national conference in 2015. In early 2016, Lorien was also honored by PetAGE Magazine as one the pet industry’s Women of Influence.

In This super INFORMATIVE Podcast, you will learn:

*Marketing Business by working with governments and nonprofits
*How they use social media: Petparazzi
*How They Define Community
*How to segment your community
*How to market specific campaigns to segments in your community
*Why She suggests to stay away from social media when starting out and the better alternative
*“Sweat Equity”
*How to Be willing to be disruptive
*How To Brand The Right Way
*How To Create A Logo