In the latest episode of Hourly to Exit, I’m delving into the crucial first step to scaling your expertise-based business - the audit of your intellectual property. Here are three key takeaways from the episode:

1. Ownership of Intellectual Property is Key: Owning intellectual property is essential for scaling your expertise-based business. Understanding what you currently own and control is the initial step towards leveraging your assets for growth.

2. A successful audit involves both a quantity (i.e., an inventory) and quality assessment of your assets, helping you recognize the relative value of each.

3. Auditing your intellectual property assets sets the foundation for creating scalable, recurring revenue sources. Ensuring you own the rights to your assets and have strong legal foundations is crucial as you transition from one-on-one services to one-to-many offers.

Tune in to the full episode to learn more about the vital role of audit in scaling your business by leveraging your intellectual property assets. Remember, #IPisFuel.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production