If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials.  If you are using any content you did not create, you need to listen to this episode. Dive into Episode 87 where host Erin unpacks the essentials to securing the right permissions with confidence. Here's a sneak peek!

🔑 Key Takeaways:

• Get permission: Unless you have 100% certainty that the content is in the public domain, get permission. 
• Permission Precision: Always clarify usage rights—the what, where, and how long. Clear written agreements prevent misinterpretation and protect your interests, especially as your work scales up.
• Early Engagement: Initiate the permission process well in advance to hedge against delays. And be prepared with a backup plan.
• The Value Exchange: Prepare to offer value for the content you seek to use. Whether it's monetary compensation or another form of consideration, respect the original creator's entitlement to benefit from their work.

📑 Need to draft that perfect permission request? Erin walks you through the do's and don'ts of crafting your letter for maximum clarity and professionalism.

Listen to the full episode now, and don't miss out on parts one and two of our thrilling three-part series on licensing.

Gain the know-how to legally leverage the brilliance of others—visit protectyourexpertise.com for an in-depth guide on the topic, as discussed in our latest episode.

Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.

Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/

Hourly to Exit is Sponsored By:

This week’s episode of Hourly to Exit is sponsored by the NDA Navigator. Non-disclosure agreements (NDAs) are the bedrock of protecting your business's confidential information. However, facing a constant stream of NDAs can be overwhelming, especially when time and budget constraints prevent you from seeking full legal review. That's where the NDA Navigator comes to your rescue. Designed specifically for entrepreneurs, consultants, and business owners with corporate clients, the NDA Navigator is your guide to understanding, negotiating, and implementing NDAs. Empower yourself with legal insights and practical tools when you don’t have the time or funds to invest in a full legal review. Get 20% off by using the coupon code “H2E”.  You can find it at www.protectyourexpertise.com.

Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videos

Music credit: Yes She Can by Tiny Music

A Team Dklutr production