This is the first of several "mini episodes" of How Brands Are Built. Hopefully, you saw this mentioned on social media or in the newsletter: between now and the next season (TBA), I'll release a few short episodes on a range of topics—no consistent through-line, just some interesting, snack-sized branding content.
I reached out on Instagram, Twitter, LinkedIn, and Facebook asking for feedback on which mini episodes would be most interesting or useful. If you’re one of the many people who weighed in, thank you! And now that the results are in, I'm happy to share this first mini episode, all about careers in branding.
I've spent some time reviewing interviews from the past two seasons, looking at the advice guests gave, and grouping them into themes. I've boiled it down to six pieces of advice broken out across three categories:
Category 1: Where you work
Category 2: How you work
Category 3: Why you work
This episode goes into more detail on each of the six pieces of advice, with clips, quotes, and insights from interviews with:
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