On June 11, 2020, Rob (creator and host of How Brands Are Built) joined Ilya Lobanov of Studeo on Instagram Live for a chat about brand strategy and naming. Ilya is an Australia-based designer and strategist who teaches multiple branding classes (available on his site and Skillshare).

Given Ilya's design background and Rob's naming experience, the conversation often covered similarities between design and naming. This special episode features the entire IG Live conversation (including live comments from viewers, which Ilya occasionally reads out loud). The episode is also available on IGTV and as a YouTube video.

If you like the interview, follow Ilya on Instagram (@wearestudeo), where he's also interviewed designers and branding experts like Michael Janda and Reagan (Frank) Mackrill of G'Day Frank.