It does not matter that one writes and publishes a lot. If what we do does not reach the readers, we will have wasted time.

Selling a book is selling a product; Therefore, we must work on its visibility, attract the attention of the potential buyer and obtain the support of influential people in the environment that will allow us to close more sales.

This philosophy is practically the opposite of the first type of strategies and, although its application shares many methods with the second, its fundamental difference with this one lies in the approach.


Discover more in this podcast.