Promotions have become an effective tool for c-store retailers to drive trials and trips, build shopper loyalty, strengthen partnerships and boost category sales. In this week's episode, Greg is joined by Danna Barakat to explore how retailers measure promotion success, as well as analyze innovative campaign strategies for achieving these various goals.   Hosted by: Greg Crow, EVP Product at Koupon and Brad Van Otterloo, CEO at Koupon    Get in touch:  Greg Crow: https://www.linkedin.com/in/crowgreg/  Brad Van Otterloo: https://www.linkedin.com/in/bradvanotterloo/  Koupon: https://go.koupon.com/get-in-touch