My guest this week was Jeff Gothelf. Jeff helps organizations build better products. He's the co-author of the award-winning book, Lean UX, and the creator of the methodology that goes into Lean UX, which has gone on to inform the way hundreds of companies approach software design and product design.

He helps companies bridge the gap between business agility, digital transformation, product management, and human-centered design. He's written numerous books since Lean UX, selling upwards of a million copies across his collection of writings.

In this conversation, we spend most of our time focused on his most recent book, Forever Employable. The book chronicles Jeff's transition from employee to agency owner to an independent operator. It teaches you how to stop looking for work, and how to let your next job find you.

Jeff has a refreshingly simple way of thinking about what many of us want to be able to do; which is to secure our own financial freedom by becoming a thought leader or respected expert on the thing that we're good at. To learn more about Jeff's work, check out his website, which we've included in the show notes, to find courses, books, and other media to help you along your journey. That journey starts now.

So please sit back and enjoy my conversation with Jeff Gothelf.