Joining me this week is Jack Murray.

Jack is the CEO of MediaHQ, a media contacts and press release distribution platform. Jack started his career as a political and media adviser to a political party in Ireland. He released an incredible book called, The Magic Slice: How to Master the Art of Storytelling for Business. You'll realize from listening to this conversation just how powerful it is to reframe what the mission of the company is in that way.

In this episode, we talk through the six steps in the framework for The Magic Slice, which is the intersection between the mission for your company, and what your audience is interested in.

We also spend a lot of time talking about practicing creativity, how creativity is not something that you are born with - it is a discipline, it is a way of doing things. One of the great things he says in the episode is how creativity is about putting yourself in a position where you're forced to do the things that you want to be good at.

Whether you have a company or you're working in a company, you're going to learn a lot from listening to Jack, and you'll learn even more from getting his book.

Please sit back and enjoy my episode with Jack Murray.

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