Depesh Mandalia has spent millions on Facebook ads and understands what it takes to scale products through ad buying. In this episode listen as Travis and Depesh talk about what makes scaleable products, how to find the balance of branding and direct response and how to design creatives that touch broad markets.

Join Travis Chambers and guests as they share epic stories about hacking media, getting people’s attention, and turning them into customers.

Links and Resources from this Episode

• For additional information of this episode go to: www.chamber.media
• http://depeshmandalia.com
• https://www.facebook.com/MrDepeshMandalia
• https://www.linkedin.com/in/depeshmandalia

Show Notes

• Depesh’s background - 0:57
• Why the most talented facebook ad buyers have a marketing background - 2:06
• How he stirred up ambitions to become an entrepreneur - 2:55
• Moving away from corporate to starting his own company - 5:57
• What excites him the most - 6:58
• The innovative things he did to get traction with ads - 10:21
• How they learned how to scale - 12:57
• Why millenials are looking for shortcuts - 16:31
• The importance of brand vs arbitrage - 18:10
• The blend of brand marketing and direct response - 22:07
• What makes scaleable products - 23:56
• Designing creatives that engage with the broad markets - 26:57
• Running manual bids vs auto bids - 28:01

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Music by Christian Darais https://www.linkedin.com/in/christian-darais-02a576a8

Is a scalable social video right for your brand? Let us know what you need http://chamber.media/contact