In this episode, Lauren Donahoo, Director of Digital Marketing for Professional Physical Therapy, joins Virsys12 CEO and founder Tammy Hawes to talk about her passion for digital transformation that improves the lives of patients. Lauren offers insight into some of the biggest challenges facing marketers in the healthcare industry, but she also explains how she’s worked to overcome them and connect with patients in an empathetic, helpful way. She shares how resources like Salesforce have made it possible for Professional Physical Therapy to scale into the future and continue to break down the barriers that keep people from receiving care.