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Elon Musk vs. Twitter Part V: Cracks in the Empire

Elon Musk vs. Twitter Part V: Cracks in the Empire

Released Wednesday, 18th January 2023
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Elon Musk vs. Twitter Part V: Cracks in the Empire

Elon Musk vs. Twitter Part V: Cracks in the Empire

Elon Musk vs. Twitter Part V: Cracks in the Empire

Elon Musk vs. Twitter Part V: Cracks in the Empire

Wednesday, 18th January 2023
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0:00

Hi.

0:05

I'm Erica Pandey, host of

0:07

this season of how it happened. We

0:10

waited a bit to drop our last episode as

0:12

we've been watching and reporting on

0:14

Elon Musk's leadership of Twitter.

0:17

A few months in, a narrative has

0:19

started to emerge. It's

0:22

been tumultuous. Both

0:25

Musk critics and supporters

0:27

have found plenty of reasons to

0:29

root against him and to cheer him on.

0:32

And as we watched Musk's takeover

0:34

play out, it seemed to mark a clear

0:37

unmistakable milestone in his career.

0:40

Axeos tech managing editor Scott Rosenberg

0:43

has watched Musk's ascent since the nineteen

0:45

nineties.

0:46

I think someone like Elon Musk

0:49

has had so many victories

0:51

in his career that

0:54

he sort of reaches the point of feeling

0:57

invulnerable Right? Like, he can't

0:59

lose. And this is the

1:01

logic of every sort

1:03

of conquering emperor. Right?

1:05

You just keep adding provinces

1:08

to your empire. Elon Musk

1:11

makes companies. That's what he does.

1:14

But every empire reaches a

1:16

tipping point. It grows so

1:18

large that it becomes unruly. Unrulable

1:21

even. It's possible that Musk's

1:24

takeover of Twitter could be that

1:26

point for him. It's

1:29

not just the chaos Musk's reign has brought

1:31

to Twitter. Tesla's

1:33

stock is falling. His biotech

1:36

company, NuroLink, is reportedly under

1:38

federal investigation. And

1:40

SpaceX is facing a complaint from former

1:42

employees filed with the National Labor

1:44

Relief board. No

1:47

one can put out multiple fires

1:49

at once. Musk, a

1:52

CEO times over, likes

1:54

to run his companies himself. And

1:57

right now, each one is facing a unique

1:59

set of challenges. There's

2:03

this kind of chaos

2:05

and indecision that's communicated,

2:07

which actually undercuts the

2:10

vision of Elon Musk as

2:12

this superhero who can

2:15

work miracles. Because instead what we're seeing

2:17

is a kind of slow motion train

2:19

wreck a lot of the time. Across

2:24

this season, we've charted the rise

2:26

of Elon Musk, Business Titan

2:28

and Tech Mogul. We've examined

2:30

his tolerance for risk. His

2:32

impulsive behavior online, and

2:35

the devoted fan base he's cultivated as

2:37

his conquered industry after industry.

2:40

From online payments to electric

2:42

vehicles to space and biotech.

2:45

In this episode, we'll go deeper

2:47

on Musk first months at Twitter.

2:49

He's disrupted Twitter as we knew it,

2:52

and it remains to be seen if it's for better

2:54

or for worse. And that depends

2:56

on who you ask. At the

2:58

same time, his actions have called into

3:01

question his leadership at the rest of

3:03

his companies. There's

3:05

always been a debate about how to view

3:07

Musk, his achievements, and

3:10

his behavior. It's never been

3:12

louder than it is right now.

3:15

For Maxios, this is

3:17

how it happened. Elon Musk

3:20

versus Twitter. Part five.

3:22

Cracks in the empire. stepped

3:33

into the role of Twitter CEO with a

3:35

must do list. He said

3:37

he wanted to change how Twitter handled content

3:39

moderation. He said he wanted to

3:41

change how the platform makes money, and

3:43

he made a bet on subscriptions. And

3:46

he wanted to add new features to Twitter to

3:48

dramatically expand the platform's role

3:50

in our lives. That was

3:52

a long list to walk in the door with,

3:54

and it's only become longer because

3:56

Musk introduced new problems to

3:58

Twitter himself. From

4:01

the jump, there were Twitter users

4:03

political figures and fellow Silicon

4:05

Valley Titans who applauded Musk's

4:07

fearlessness in laying off staff

4:10

and his relaxed boundaries on free speech.

4:12

Which included letting people previously

4:14

banned for hate speech back onto Twitter.

4:17

We reached out to Musk and his companies

4:19

for comment, and they did not

4:21

respond. As Musk

4:23

settled into his new job in November, Netflix

4:26

CEO Reid Hastings gave an interview

4:28

at the New York Times deal book

4:29

conference. In that interview,

4:32

He called Musk. The bravest

4:34

most creative person on the planet. I

4:36

mean, you know, what he's done in multiple

4:38

areas is phenomenal. You

4:40

know, his style is different than, like,

4:42

I'm trying to be, like, a really steady, respectable

4:45

leader. You know, he doesn't care.

4:47

But many of us at Axios who have been covering

4:50

Musk were shocked by some

4:52

of the things he did in the immediate aftermath

4:54

of his takeover. Especially

4:56

because the chaos wasn't playing well with

4:58

some important audiences. Ilima

5:03

started to really get in trouble with advertisers.

5:06

Sara Fisher, media reporter for

5:08

Axios. Musk

5:10

himself said in November that fleeing

5:12

advertisers caused a

5:13

quote, massive drop in revenue.

5:16

He started to tweet

5:18

misinformation, advertisers were

5:20

becoming frustrated because their points

5:22

of contact at the company were getting fired

5:24

or resigning, so to watch him

5:26

decimate Twitter's ad business. Is

5:29

shocking to me because somebody who wants to

5:31

really move fast and break things knows you need

5:33

some money to do it.

5:35

So far, pretty much everything that

5:37

Elon Musk has done at Twitter has

5:39

been an improv act.

5:43

Scott Rosenberg again. And

5:45

if he continues with

5:48

that, I think he will only

5:50

cause more chaos and

5:53

sort of disruption of value at

5:55

the company and as an

5:57

observer of social media and

5:59

of Elon Musk. Like, I don't think he has

6:02

yet really taken Twitter seriously

6:04

as a company or as

6:06

a platform for human communication.

6:10

For Rosenberg, there was an early

6:12

tell that Musk wasn't going to recalibrate

6:14

his use of Twitter, which is often

6:16

a reverend and can even be irresponsible for

6:18

a figure of his stature with the following of

6:20

his size. A conspiracy

6:23

theory about an attack on Nancy

6:25

Pelosi's husband, Paul Pelosi, that

6:27

had been circulating on the far right,

6:29

made its way to Musk, and

6:31

he shared it. So on the weekend,

6:34

right after Musk took over

6:36

Twitter, he just casually

6:38

sent out this tweet about the

6:40

attack on Paul Pelosi in

6:42

a way that was so

6:44

collostally irresponsible. It

6:47

would have been irresponsible for him to

6:49

do this as a, you know, not

6:51

as the owner of Twitter. Right? Just as somebody

6:53

with a huge following, it would be a bad

6:55

thing to do. But he did

6:57

this within forty eight

6:59

hours of his assuming the

7:01

role as owner and effective

7:03

CEO of Twitter. And

7:05

I think everyone, not only at Twitter,

7:08

but I think the world at that moment sort

7:10

of backed up a second and thought, wait,

7:12

is this is this what we're gonna be

7:14

dealing with now that Elon

7:16

Musk owns

7:16

Twitter. Two months later,

7:19

the answer is absolutely yes. But

7:21

the fact that Musk himself over

7:23

the weekend tweeted a completely

7:25

unfounded conspiracy theory about

7:27

Paul Pelosi's attack last week and then

7:29

deleted the tweet. I don't know if

7:31

that bodes well. Meanwhile,

7:36

Musk also decimated Twitter's

7:38

workforce. Chaos.

7:41

Twitter continues. They may have fired too

7:43

many workers. Maybe fired the wrong

7:45

ones. Maybe fired them too soon. What's

7:47

going none. Well, a bit of a reversal

7:49

here in that Twitter is now

7:51

reversing some of the layoffs and bringing

7:53

back dozens of workers that were either

7:55

fired, erroneous, On

7:58

November sixteenth, Musk sent

8:00

around a note in the middle of the night

8:02

telling all employees there would be a new work

8:04

culture at Twitter. And that they could

8:06

opt in or opt out and lose

8:08

their jobs. Myaxxio's colleague,

8:10

Zach

8:10

Bosu, is reading Musk's letter.

8:13

A fork in the road. Going forward,

8:15

to build a breakthrough two point o

8:17

and succeed in an increasingly competitive

8:19

world, we will need to be extremely hardcore.

8:21

This will mean working long hours at high

8:23

intensity. Only exceptional performance

8:26

will constitute a passing green. Twitter

8:28

will also be much more engineering driven.

8:30

Design and product management will still be very

8:32

important and report to me, but those

8:34

writing great code will constitute the majority

8:36

of our team and have the greatest way. At

8:38

its heart, Twitter is a software and service

8:41

company, so I think this makes sense. If

8:43

you are sure that you wanna be part of the new Twitter,

8:45

please click yes on the link below. Anyone

8:48

who has not done so by five PM tomorrow,

8:50

Thursday, will receive three months of

8:52

severance. Whatever decision you

8:54

make, thank you for your efforts to make

8:56

Twitter

8:56

successful. Eilan. That

9:00

whole resignation wave of people

9:02

who didn't respond yes to Elon

9:04

Musk's hardcore was pretty significant.

9:06

You know, there's now

9:08

pictures going viral of beds in

9:10

Twitter and that's round up regulators in

9:12

San Francisco who, you know, wanna make sure

9:14

that corporate housing is being used for the right

9:17

stuff. Most of their big lawyers

9:19

and the folks that are responsible for keeping Twitter

9:21

out of trouble with regulatory

9:22

compliance, etcetera, are all out.

9:25

There was

9:25

product chaos when a new

9:27

process to verify users on the

9:29

platform went awry.

9:31

In the meantime, Wall Street is watching pharmaceutical

9:33

giant Eli Lilly today.

9:35

Its stock plummeted last

9:37

week after someone impersonated the

9:39

company on Twitter said it would

9:41

make insulin free. Twitter

9:44

had changed its It

9:45

was hard to keep up with all of the headlines

9:47

coming out of Twitter. Cable Networks

9:49

and news outlets covered the minute to

9:51

minute drama. Elon

9:53

Musk is making more waves

9:55

after his Twitter takeover tweeting

9:57

earlier that Apple

9:59

has threatened to withhold Twitter

10:01

from its app

10:02

store. And chief Twitter,

10:04

Elon Musk, said that Trump, who has been

10:06

banned since inciting an insurrection of the

10:08

capital on January sixth, is

10:10

now back on the

10:12

platform. Must tweeted at six forty four last

10:14

night with two popcorn emojis. He

10:17

alerted his one hundred and nineteen million

10:19

followers to a long thread called the

10:21

Twitter Files posted by sub

10:23

stack journalist, Matt Tyebe. Tyebe

10:25

said that it was the first installment in a

10:27

series quote based upon thousands of

10:29

internal documents obtained by sources

10:31

at Twitter Musk promised

10:33

that more is coming today. There

10:37

was this one news cycle where

10:39

I felt Musk was really flexing his

10:41

power over Twitter. And he was articulating

10:43

a very specific vision of free

10:45

speech. One that seemed to

10:47

actually exclude journalists.

10:50

In December, the

10:53

Twitter accounts of several prominent

10:55

reporters who cover Musk were suddenly

10:57

suspended. First,

10:59

Musk banned the account, ElonJet,

11:01

which tracks the location of his private

11:03

plane. He said this account threatened his

11:05

privacy and safe fifty and violated

11:07

Twitter's guidelines. But

11:10

then, the journalist reporting on

11:12

Elon Jack getting banned got kicked

11:14

off Twitter themselves. And then,

11:17

at least one journalist reporting on

11:19

those other journalists losing their accounts

11:21

also got banned. To

11:24

Musk's fans, banning

11:26

journalists from Twitter felt like a fresh

11:28

interpretation of Twitter's free speech

11:30

rules. suspension's review

11:32

is justified to those who didn't trust the

11:34

mainstream media. But to

11:36

others, it looks like a zero tolerance

11:38

regime. With new rules meant to

11:40

serve the new CEO above

11:42

anyone

11:42

else. Breaking news overnight, Twitter

11:44

suspended multiple journalists from prominent

11:46

outlets, including the Washington Post, the

11:48

New York Times and CNN, Nuno

11:50

and Elon Musk claimed a violation of

11:52

policy. The suspended

11:54

journalist tried to press him on why they were banned in

11:56

a Twitter basis conversation. And

11:58

Musk offered one

11:59

defense, but then quickly dropped off the

12:01

call. Oh, I think I

12:03

think Elon has has

12:06

left. The

12:07

day after the Twitter spaces with the suspended

12:09

journalists, Musk tweeted

12:11

this. So inspiring to see

12:13

the newfound love of freedom of speech by

12:15

the press. Smiling face

12:17

with three heart synergy. This

12:20

kind of open trolling of the

12:22

mainstream media seemed to many on the

12:24

right as payback. For what they

12:26

saw as quote unquote liberal

12:28

shadow panning. They felt

12:30

social media algorithms had been stacked

12:32

against them. Deamplifying their

12:34

posts to favor liberal perspectives.

12:40

Taken together, Musk's

12:42

individual actions and decisions pose a

12:44

question. Was all this

12:46

chaos a means to an end? I

12:48

do believe that when new owners come into a

12:50

company, there is value or they often view there as

12:52

being value in shaking things up, particularly

12:54

if it's become a state and kind of

12:56

complacent company. Dan

12:57

Primack, business editor at Axios.

13:00

There was a group of people who

13:02

viewed Twitter as something that needed to be

13:05

burned down to be rebuilt, not

13:07

just tinkred with, not just playing around the

13:09

edges, but really had some

13:11

creative destruction here. And musca

13:13

think to a certain part was part of that group. And

13:15

if that's your belief, then

13:17

when there is destruction, whether that be in

13:19

terms of employees or even certain

13:21

technologies or even reputations, what

13:23

so many people kind of flinch at and say, oh my

13:25

god, what's happening there? These people look and say,

13:28

yeah, that's what we have to do. When

13:30

you speak to folks including investors

13:32

in Twitter or an Elon Musk's version of

13:34

Twitter, they always go back

13:36

to he ran SpaceX and

13:38

Tesla like this to some extent Sure.

13:41

Holding up his successes at Tesla and

13:43

SpaceX can cast Musk's

13:45

management of Twitter in a new light. But

13:47

the chaos at Twitter is arguably

13:50

overshadowing those very same successes.

13:55

Until April, Elon Musk was

13:57

best known for SpaceX and for

13:59

Tesla and for every now and then being a

14:01

little centric or or being a bit

14:03

of a a troll on Twitter. But I

14:05

think even the trollishness on Twitter

14:07

was was very much overshadowed by what

14:09

he'd done at Tesla and SpaceX. III

14:11

think that's way, way down on the

14:13

resume. I think right now if you ask people what does

14:15

Elon Musk do, Twitter would be in the

14:17

first sentence, if not the first word of what

14:19

most people would respond. And it

14:21

hasn't gone great. I even must, you

14:23

know, keeps talking about how the company is

14:25

in tough financial shape. He's gone from

14:27

WonderKind to to kind of

14:29

a little bit of a laughing stock it comes to

14:31

Twitter. That perception could

14:33

be because this is all playing out

14:35

on a split screen. On one

14:37

side are headlines. About Musk's

14:39

decisions regarding Twitter. And on the

14:41

other are his tweets

14:43

that continue to often come across

14:45

as crass or out of touch.

14:47

He seems not to understand that

14:50

running a company is not the same

14:52

thing as being the most visible and obnoxious

14:55

executive in a company. Tom

14:59

Nichols is an author and academic

15:01

focused on international affairs and political

15:03

leadership. He wrote a book on

15:05

the death of expertise, examining

15:08

figures who came into power because they

15:10

rebuked conventional wisdom. Twitter

15:13

was perhaps his biggest mistake because

15:15

this was the one place he

15:18

was going to have complete

15:20

control and be in charge

15:22

instead of being a kind of

15:24

wealthy in regent who

15:26

who tasks things out

15:28

to experts. In

15:30

this case, he said, okay, I'm gonna get my

15:32

hands right into it. I'm gonna

15:34

plunge my hands into this problem.

15:37

And he's completely flirted up because he

15:39

really has no idea what he's doing. Musk's

15:41

disruption is celebrated by

15:43

some. But in the eyes of

15:45

Nichols and others, Musk has

15:47

been flailing. And from their

15:50

perspective, that flailing is

15:52

taking a toll on perhaps his

15:54

most valuable

15:54

entity. The Elon Musk

15:57

brand. I think Musk's

15:59

brand has always been this kind of

16:01

superhero world changing

16:03

tech CEO who

16:05

was going to convert the

16:08

auto industry to electric

16:10

vehicles and bring

16:12

humanity to Mars and

16:15

save human civilization. And

16:17

he's tried to tie his acquisition of

16:19

Twitter to that by

16:21

talking about how he is

16:23

going to preserve the

16:25

public square and make it

16:27

safe for free speech and

16:29

the future of human consciousness.

16:31

But what people are seeing as his brand,

16:34

at least since he's been running

16:36

Twitter, it has become much

16:38

more chaotic much

16:40

more partisan, much more tied

16:42

to a kind of

16:44

almost like a Robert Barron's CEO

16:46

who comes in and fires

16:48

three orders of the company and

16:50

says you have to sleep in the office

16:52

now. And the only way

16:54

we're going to survive is if you

16:56

are hardcore with me.

16:59

Musk

16:59

is giving so much time and

17:01

energy to Twitter, and that has

17:03

consequences.

17:04

It will become tiring and exhausting, and

17:06

it's already hurting his other business.

17:08

That's where we're going. How

17:10

the drama at Twitter is impacting

17:13

Musk's other companies. And whether he

17:15

can sustain an empire that has

17:17

become this large, we'll

17:19

be right back. Hi.

17:29

I'm

17:29

Nilebudu, coast of Axios today. It's

17:31

a daily podcast that gives you

17:34

the latest goops and analysis to power your day, but we don't

17:36

just run through the headlines. We provide

17:38

the important stories you won't get

17:40

anywhere else. Everything from

17:42

politics to space to race

17:44

and justice. So grab a cup of coffee or

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a cup of tea for me and join me

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for ten minutes every morning to get

17:51

up to for the day ahead. can listen to Axios today

17:53

on Apple, Spotify, wherever

17:55

you get your podcasts. We're

18:03

back. When Musk took

18:05

over Twitter, It became

18:07

another province in his already

18:09

massive

18:09

empire. Musk's empire

18:12

now is huge. Right? Its heart is

18:15

Tesla, but he also

18:17

owns SpaceX, which has become

18:19

a hugely important company.

18:21

He owns Neuralink, which

18:23

is trying to embed chips and the

18:25

human body. He owns

18:27

the boring company, which is digging

18:29

tunnels under cities. Musk

18:31

runs his empire in a unique

18:34

way. He tends to share resources between his

18:36

companies. He spreads his own

18:38

leadership as CEO across all of them

18:40

for example. But

18:42

this means that shocks in one part

18:44

of his empire reverberate throughout

18:46

the

18:46

others, each of which faces its

18:49

own challenges. Let's start with

18:51

Tesla. Tesla

18:54

is facing some pretty serious

18:57

problems And if it were any

18:59

other carmaker, I think

19:01

the CEO would be intensely

19:03

focused on trying to correct

19:06

the course and and it would be all hands on

19:08

deck. Joanne Mueller,

19:10

Akceo's transportation reporter.

19:12

She's watched as Tesla's stock has

19:15

plummeted. It's down roughly

19:17

forty six percent in the last six

19:19

months. And the

19:21

company missed its deliveries goal for twenty

19:23

twenty two. Tesla alone

19:25

accounts for about ten percent of all

19:27

retail investors' portfolios.

19:29

That's according to a recent Vanda research

19:31

report. At one point,

19:33

the stocks downturn had erased

19:35

nearly seventy eight billion dollars

19:37

of individual investors wealth.

19:40

This isn't hedge funds or index

19:42

funds. This is mostly average

19:44

people who are investing their money

19:46

by themselves. Mueller says the stocks

19:48

fall is a reflection of a few

19:50

things. Tesla is seeing

19:52

some pretty significant weakening

19:55

demand in China which has

19:57

been one of their biggest markets.

19:59

On top of that, you have all the COVID

20:01

shutdowns that have affected

20:04

production. So that in itself is a

20:06

giant headache. And the other thing is that

20:08

Tesla is also having issues

20:10

ramping up production

20:12

in Germany and in their new

20:14

plant in Austin, Texas.

20:16

And they're trying to put

20:18

in some really new

20:20

high-tech manufacturing processes

20:23

and having trouble getting it right.

20:25

And this too is a major headache

20:27

for any automaker. And

20:29

they've had some logistics snafus

20:32

that have delayed the delivery of

20:34

vehicles. So you have

20:36

macro issues, you have

20:39

Tesla issues and then you

20:41

have the Twitter chaos

20:43

and the leadership vacuum

20:46

that I think people are fear.

20:48

And then

20:50

of course, there's this other thing. By

20:52

the end of twenty twenty two,

20:55

Musk sold off roughly twenty three billion

20:57

worth of Tesla stock.

20:59

Possibly using his profits from

21:02

that to fund the Twitter acquisition. But

21:04

flooding the market with that much

21:06

tesla stock at once has driven

21:08

down its price. As

21:10

you might imagine, some of Tesla's investors

21:12

have concerns about how things

21:14

are going. In

21:17

twenty eighteen, one shareholder

21:19

sued Musk for his financial compensation

21:21

package from Tesla. There were

21:23

specific concerns that he was overpaying

21:26

himself, but it opened the floodgates for

21:28

other kinds of criticism. Recently,

21:31

a Tesla investor filed a separate

21:34

complaint, alleging that Musk has done

21:36

irreparable damage to the company's reputation.

21:39

Musk is also facing an additional

21:41

lawsuit related to his twenty

21:43

eighteen tweet that he'd secured funding to

21:45

take Tesla private. As

21:47

of this recording, that suit's trial has

21:49

just begun. In November,

21:52

Musk appeared in court in Delaware for

21:54

the compensation lawsuit. Where

21:56

he denied having a role in putting

21:58

together his compensation package, which is

22:00

potentially worth more than fifty

22:02

five million dollars. While

22:04

he was on the stand, another recent issue

22:06

came up. Musk said the

22:08

Tesla engineers were examining the code

22:10

that underpins Twitter. It

22:13

almost seems like he thinks of the engineers

22:15

he's hired as one army,

22:18

able to flip between provinces within

22:20

the Musk

22:21

empire. So much to fix a Twitter

22:24

sigh. I have to

22:26

wonder what can a car

22:28

or software engineer for an

22:30

automobile company do at

22:33

Twitter. But you've got to wonder what that

22:35

means for Tesla.

22:37

Like, if you're sucking out the

22:39

brains of Tesla,

22:42

shifting it over to Twitter, who's

22:44

running the shop at Tesla? Elan

22:46

later said, he took some criticism for

22:48

this, and he later said that, you know,

22:50

all these engineers were just

22:52

volunteers and they were working after

22:55

hours. But that's hard to believe when you

22:57

consider what is happening at

22:59

Twitter and how urgent the needs

23:01

are over there. You

23:03

don't just pull in volunteers after

23:05

they've spent all day trying to

23:07

solve Tesla car problems.

23:09

So while Musk has been making

23:11

changes to Twitter's policies and company

23:14

culture, he's also been facing

23:16

this Tesla shareholder's lawsuit.

23:19

And on top of all that,

23:21

SpaceX has been dealing with a complaint from former

23:23

employees to the National Labor

23:26

Relations Board. The

23:28

employees argue they were unlawfully retaliated against

23:31

after openly complaining about Musk's

23:33

behavior on Twitter. Compared

23:36

to Tesla, SpaceX is

23:38

the piece of Musk's empire

23:40

that's always appeared to be

23:42

the most stable. But right

23:45

now, SpaceX is facing unprecedented

23:47

challenges. Miriam

23:49

Kramer is the space reporter at

23:51

Axios. She's been following how the Twitter

23:53

takeover has been affecting workers

23:55

at SpaceX. Cracks in

23:57

the SpaceX veneer are

23:59

starting to show. And they have to do with

24:02

Musk's Twitter. In June, a

24:04

group of SpaceX employees sent a

24:06

letter to management saying in

24:08

part, quote, As

24:10

our CEO and most prominent spokesperson,

24:13

Elon is seen as the face of SpaceX.

24:15

Every tweet that Elon

24:17

sends is a Acto public statement

24:19

by the company, adding quote,

24:23

Elon's behavior in the public

24:25

sphere is a frequent source of

24:27

distraction and embarrassment for

24:29

us particularly in recent weeks. SpaceX

24:33

alleged that the letter was

24:35

distracting from the greater company mission

24:37

and some of the employees involved were

24:40

fired within days. Those

24:42

recent weeks the employees were referring to

24:44

were back in May and June. When

24:46

Musk declared the Twitter deal was, quote, on hold.

24:49

And he openly trolled Twitter's executive

24:52

team by replying to then CEO

24:54

Parag Agarwal with a

24:56

coop emoji. He tweeted about voting

24:58

Republican for the first time in his life.

25:00

He undermined the trans community

25:03

And he also threw in a meme

25:06

about Dildos.

25:11

A complaint with the National Labor Relations

25:13

Board was filed on behalf of eight

25:15

of those terminated workers. I've

25:18

spoken with several of them. SpaceX

25:20

and Musk himself have not

25:22

publicly responded to the employee complaint.

25:25

One former SpaceX

25:27

employee involved in the letter

25:29

and complaint Tom Olin, told

25:31

me that Musk's tweets had a clear,

25:34

downstream influence on his employees.

25:38

Whenever

25:38

you would tweet something that's

25:40

to be classified as, like,

25:42

sexist or anti

25:45

trans or and you think of that It had a direct

25:47

effect of people. Like, there's a lot of male

25:49

engineers within the company who,

25:51

like, echoing whatever

25:54

Elon says, and they would, you know,

25:56

start directly translating those tweets

25:58

into, like, behaviors, you

26:00

know, making jokes with, like, any sort

26:02

of women engineers that might be on

26:04

their team. As well as sort of, like,

26:06

giving them an excuse to,

26:08

like, bring out their, like, worst behavior.

26:10

SpaceX

26:10

is currently under investigation as

26:12

a result of that complaint. And

26:14

it's happening as the company tries to maintain a very

26:17

precarious balance. So

26:19

on the one hand, the

26:21

company is so intertwined with

26:23

Musk that employees were told in a

26:25

meeting that SpaceX is Elon

26:27

and Elon is SpaceX. But

26:29

the company also wants to seem distant enough, removed

26:32

enough from his drama

26:34

that NASA and other US agencies

26:37

and private companies will

26:39

keep entering into multimillion dollar contracts

26:41

with them. From my

26:44

reporting, I've learned that this is all taking a

26:46

toll on employee morale. Musk's

26:52

companies have to keep up morale

26:54

because Musk may be the

26:56

vision

26:56

holder, but it's not like he can build everything

26:59

himself. He

27:00

pours a lot of money into it and unleashes

27:02

a bunch of very smart engineers

27:04

and the engineers say, okay, you know,

27:06

self driving electric car

27:08

that does cool things. We've got

27:11

it. Meanwhile,

27:14

Musk's lesser known companies boring and

27:16

neuralink have their share of

27:18

headaches too. Local state and

27:20

federal government officials told The Wall Street

27:22

Journal that Boring has ghosted on its

27:24

contracts to build transportation infrastructure

27:26

in some American cities. And

27:29

Reuters reported that NERELINK, the

27:31

brain chip company, is under

27:33

federal investigation for its treatment of test

27:34

animals, after it's discovered that about fifteen

27:37

hundred animals died in experiments.

27:40

To many musk

27:43

observers, the most likely path

27:45

Ford for his companies is that he hands

27:47

them over to other people who know

27:49

how to run a company in these specific

27:52

industries well. Here's Tom

27:53

Nichols again. Find the

27:56

bet, I would say he his

27:58

ego will not allow him to just

28:00

walk away and wash his hands of it

28:02

and dump it. My guess is that he would

28:05

do probably when he's done other places,

28:07

gonna find a CEO get a group of

28:09

adults who know how to

28:11

run something like this and say, okay, I'm

28:13

still the chief Twitter. I'm

28:15

still the boss. I'm still in charge.

28:17

And a bunch of guys behind them are gonna

28:19

say, alright, you know, quote

28:21

unquote boss. If you just step over to the

28:23

left here while we you know,

28:26

get the fire extinguishers and put out

28:28

this smoldering wiring over here.

28:31

You're still the boss. The

28:33

current picture of Musk empire isn't

28:35

pretty. Cars delivered late,

28:37

investors as wealth erased,

28:39

offensive tweets that could have

28:41

real world consequences. Employees

28:45

terminated for speaking out and stock

28:47

gains lost. On

28:51

December eighteenth, Musk did something I've

28:53

never seen a CEO do

28:54

before. He put up a referendum on his

28:57

leadership of Twitter asking

28:59

users to vote on

29:01

whether he should continue to run the

29:03

platform or hand it over to someone

29:05

else. Should

29:07

I step down as head of

29:09

Twitter? I will abide by the results of this

29:12

poll. About two hours

29:14

into the poll's twelve hour timeline.

29:17

Presumably, as he was watching the results

29:19

roll in, Musk tweeted this. Those

29:21

who want power, the ones who least deserve

29:24

them. Over twelve

29:26

hours, seventeen and a half million

29:28

votes came in. And fifty

29:30

seven point five percent of voters

29:33

said yes, you should

29:35

step down. Musk's poll

29:37

and his results raised a

29:39

lot of questions. The

29:41

biggest one is whether he will follow through

29:43

and step down a CEO of

29:46

Twitter. And if he does, could transitioning

29:48

Twitter's leadership to someone else

29:50

be enough to rebalance

29:52

his many responsibilities? Musk's

29:56

business empire could hay

29:58

in the balance.

30:09

I'm Erica Pandey. Amy Padula

30:11

is reporter producer. They owe

30:13

me shaving a senior producer.

30:15

This series was reported by the Axios

30:17

News Room, including Dan Premack,

30:19

Sarah Fisher, Miriam

30:21

Kramer, Joanne Muller, Havier E. David,

30:24

Donovan Swan, Nina

30:26

Fried, Hope

30:26

King, and Me. Fact

30:29

checking by Jacob Knudson, Zack

30:31

BOSSu is reading Elon Musk's

30:34

tweets. Scott Rosenberg and Alison

30:36

Snyder are series editors. Sarah

30:39

Keilani Gu is the editor in chief and

30:41

executive producer. Mixing and

30:43

sound design by Ben O'Brien,

30:45

music supervision by Alex Suyara.

30:47

And theme music and original score by

30:49

Michael Hamm. Special thanks

30:51

to Axios co founders Mike Allen,

30:53

Jim Van de High and Roy Shore. And thanks

30:55

to Lucia Oterreina, Priyanka

30:58

Vora and Brian Wesley. If you're

31:00

enjoying the season so far, please

31:02

take a moment to rate and review the

31:04

show. Thanks for listening.

31:12

Hi. I'm

31:16

Nilebudu, coast of Axios today. It's

31:18

a daily podcast that gives you the

31:20

latest scoops and analysis to power your

31:22

day, but we don't just run through the

31:24

headlines. We provide the important stories you

31:26

won't get anywhere else, everything

31:28

from politics to space to

31:30

and just stays. So grab a

31:32

cup of coffee or a cup of tea for

31:34

me and join me for ten minutes every morning to

31:36

get up to speed for the day ahead. You can listen

31:38

to Axios today on Apple, Spotify,

31:41

wherever you get your podcasts.

Rate

From The Podcast

How It Happened

Elon Musk vs. Twitter: In the fifth season of How it Happened, hosted by Axios business reporter Erica Pandey, Axios reporters cover the collision between Elon Musk and Twitter through conversations with insiders at Twitter and members of Musk’s inner circle.How it Happened is an Axios podcast docu-series featuring instant histories. Each season, Axios reporters bring you behind closed doors to hear the people and decisions shaping the biggest stories of our time.Trump’s Last Stand: In the first season of How it Happened, national political reporter Jonathan Swan reveals the inside story of Donald Trump’s last few months in office. The story starts with his COVID-19 recovery and ends with the insurrection at the Capitol.The Next Astronauts: In the second season of How it Happened, Axios space reporter Miriam Kramer goes behind the scenes at SpaceX and the preparations for the first all-civilian mission into orbit.Trump's Big Deal: In the third season of How it Happened, Axios’ Middle East correspondent Barak Ravid and national political reporter Jonathan Swan will uncover the surprising negotiations that led to the Abraham Accords, the most significant Middle East peace agreement in a generation.Putin's Invasion: In the fourth season of How It Happened, Axios’ World editor David Lawler pulls together analysis and reporting from across the Axios newsroom to explain how the invasion of Ukraine happened in slow motion over 8 years and then all at once.

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