Why is your PR effort not paying off and what's the importance of having characters in your marketing efforts? Tune in to learn the disconnect between brands and journalists, the power of an authentic story, and why (and how) a successful PR campaign is measurable.

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Blogs and Podcasts

• The Value of Characters with Every Media Campaign

• What Not to Do With Your Brand (Mark weighs in on Elon Musk’s decision to rename Twitter)

• How to Find the Best PR Agency for Your Startup

• PR that drives leads (a case study)
• How to Measure the ROI of PR
• Will AI Replace Publicists? 

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