Introduction to the Episode

With COVID-19, Liz Martello, today's guest had to close her fitness facility, but she decided to see it as an opportunity to learn a new way of doing business. This mom of one has never taken no for an answer, and today she shares her story. 

From being an entrepreneur to becoming a mom entrepreneur and transitioning upon unexpected lockdown to valuable online business, Liz opens up and shares with authenticity what it takes to pivot a business in a middle of a pandemic while still being a present mom for her son.     

Liz is the perfect example of a multiple hat mom. Who says you could not be doing different unrelated things in your life? From lawyer to fitness club owner, real estate broker, and business consultant, Liz follows her passions and gives her all heart to do it all. 

Join us and discover how this mama, wife, and woman transitioned from being a lawyer to a successful multi-hats businesswoman where she is raising the standards of the fitness industry. 

Podcast Episode Summary

Skim and digest quickly what's in this episode for you:  

• 0:37 - Introduction + moment of gratitude from the host
• 03:27 – Who is our guest today? 
• 06:39 – Having a business versus creating a brand
• 09:14 – The transition from employment to self-employment
• 12:20 – Pregnancy and activity
• 13:52 – The big shift after becoming a mother
• 18:47 – How to manage the mom guilt and business guilt
• 21:28 – Liz's productivity tips that revolve around her son
• 25:33 – The big challenge of going online as a brick-and-mortar business
• 27:54 – Wisdom from the entrepreneur
• 28:59 – Asking permission or not
• 32:07 – Words of inspiration for mamas who want to start their businesses
• 33:34– Liz's definition of a successful mompreneur
• 35:58 – Liz's three life lessons and truths that help her thrive today
• 36:30 - Conclusion

Links & Resources