"We make cool s**t for brands."

I'd be lying if I said I loved it. It’s a little try hard, and to Simone Oppenheimer and Rachel Segall, it isn't a compelling, sellable point of differentiation.

You see, Simone and Rachel run their own startup. It’s called NBZ. And I admittedly thought they were a consultancy that gave tactical suggestions on how to drum up new business. But they are not. They're so much more than that.

NBZ, in my mind, is a marketing agency for marketing agencies. They take the things we're so good at doing for others, and force us to do it on ourselves. It's like going to Mr. Miyagi to be taught how to punch only to find yourself doing chores for days. Then to look back later and realize you’d suck at punching if you didn’t put in that initial work.

Was that a good analogy? I don’t know. You know what else I don’t know? Whether Gush is a brand about making cool shit. I’ll have to get back to you on that.

In the meantime, listen to them blow up what we built in the best possible way.

Enjoy.