While a whopping 25% of 40-year-old Americans have never been married, an all-time high according to Pew, engagements and weddings are still a huge business. Couples spent an average of $5,800 on an engagement ring in 2022. And with all of the different companies out there vying for your engagement ring dollars, how does a business target couples at the exact right moment when they’re ready to buy a ring? Gina Drosos has that moment down to a science. She’s ​​the CEO of Signet Jewelers, the world’s largest diamond retailer. When she took over as CEO six years ago, she made a pivot into data-driven business decisions that studied couples’ 45 “trackable milestones” that lead them to get engaged — and it transformed the company. Listen in to hear her philosophy as a “spider web leader” and what she’s doing to lift up other women as she climbs. More money news when you need it! Get the latest and greatest updates on all things investing, budgeting and making money. Subscribe to the HerMoney newsletter at Hermoney.com/subscribe!Learn more about your ad choices. Visit megaphone.fm/adchoices