Seth Godin debunks persistent myths about creativity to show how professionals can deliver more creative output at work. 

— YOU’LL LEARN — 

1) The real reason why we don’t think we’re creative 

2) The most effective way to overcome creative block 

3) Why you should embrace your impostor syndrome 

Subscribe or visit AwesomeAtYourJob.com/ep619 for clickable versions of the links below. 

— ABOUT SETH — 

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. 

He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame, and the Guerrilla Marketing Hall of Fame. 

In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Seth was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne. 

• Seth’s book: The Practice: Shipping Creative Work 

• Seth’s book: Linchpin: Are You Indispensable? 

• Seth’s blog: Seth’s Blog 

• Seth’s blog post: “Where do ideas come from?” 

• Book site: TrustYourself.com 

— RESOURCES MENTIONED IN THE SHOW — 

• Company: ePac Flexible Packaging 

• Personality: Theodore Levitt 

• Past episode: 267: Managing Self-Doubt to Tackle Bigger Challenges with Tara Mohr 

— THANK YOU SPONSORS! — 

• Netgear. Enhance your WiFi at netgear.com/wifi

• Blinkist. Learn more, faster with book summaries you can read or listen to in 15 minutes at blinkist.com/awesome

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.