We have an exciting new series on how to build mesmerizing workplace cultures because there is no greater competitive advantage than to have happy and mentally well-devoted employees who want to do good for their company and the world.

In this episode, we have one of the mesmerizing CEOs, Lorraine Schuchart. Lorraine started her career as the Director of Public Information and special events for the American Cancer Society. And then in the following years, she worked in advertising and PR for big brands like Jeep, and while doing that, she won nine ADDY awards. She also led PR for Joanne Fabrics and worked with national media and put together a pretty amazing campaign that got her on the Today’s Show and lots of local national news across the country.

Lorraine shared inspiring stories that will show you how purpose-driven companies thrive in the business world. She also talked about how mindsets can be changed by powerful storytelling.

Tune in now and be inspired!

Quotes:

“We learn best through stories, stories touch us emotionally.” - Lorraine Schuchart

“We know that storytelling changes behaviors, and as marketers, it’s really what we're about, we're trying to get people to change their behavior in a certain way.” - Lorraine Schuchart

“Having [the] heart, and to me, [the] heart includes integrity and forthrightness, and transparency, and care and consideration, that is always going to be an asset.” - Lorraine Schuchart

“Stand for what you believe and talk about your purpose because those things matter to the people who are going to work with you.” - Lorraine Schuchart 

Mentions:

https://www.facebook.com/TimShurr

https://mesmerizingleadership.com/ 

https://powermindsetprogram.com

https://prosperforpurpose.com/ 

Show Notes:

[00:35] Greetings and introduction of Lorraine Schuchart

[01:41] Media record-breaking team

[03:53] The inspiration of helping businesses become a force for good in their communities and in the world

[05:49] Examples of businesses that are forces for good in their communities and in the world

[07:01] Using the purpose as a lever to scale the business

[09:03] An inspiring example of businesses that are forces for good in their communities and in the world

[16:09] Changing mindset through telling powerful stories

[20:09] The “My Body Matters” campaign

[24:34] The secret to success comes from the heart and yes, it creates profit

[31:19] Having a plan with measurable objectives to back up the purpose   

[36:09] Learn more about Lorraine and she does

Make Your Day Mesmerizing