My guest today is Melbourne based music and street photographer John Raptis.

John built a strong brand identity and we are going to focus on this important aspect in this epsiode.

Nowadays it’s not enough to shoot only great photos, rather you have to build your own brand. Which is definitely not easy.

Therefore we’ll talk about the best approach to get your first logo, the key ingredients every brand needs to have, how you can self-publish your photo books and what you need to take care of, that you’re not sued by any bands.