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How To Build A Dating App

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'How To Build A Dating App' is a new podcast that takes you along on the challenging journey of building and launching a dating app: a tale of love, adventure, and swiping left and right. It follows a UK-based marketing team as they delve into the current dating landscape and online dating trends, whilst putting together plans for their own dating app. Featuring the advice of special guests and dating industry experts, 'How To Build A Dating App' promises to document the whole experience of building a dating app from scratch. Season 1 now available on all major podcast platforms.

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Secrets of a Dragon Slayer (Episode Commentary) with John Kershaw
In the final episode of our special ‘mini series’ trilogy discussing John Kershaw's pitch on BBC's Dragons’ Den, we have John talk us through his pitch from the episode and create a contestant's commentary. This is surely the first time this has been done for a pitch on the show (probably). You’re welcome, BBC! This is a stand-alone bonus trilogy so you do not need to have listened to our previous episodes to enjoy this one.You can watch John's pitch on M14 Industries' YouTube channel here: https://www.youtube.com/watch?v=i4PZywrm6TY.Exciting points from this episode include:00:53 Director's Commentary:As the team settle in to watch John’s pitch to the Dragons, John talks us through his initial trepidations and his whole approach to his pitch: the beard, the shirt, and what exactly you end up doing while you’re waiting for the lift to take you into the Den.05:53 The PitchThe three most polished minutes of John’s life (his words!). John takes us through the anatomy of his pitch – his style, body language, “mic drop” moments and verbal killing blows, stunning statistics, the product he was actually pitching, and how much practice it takes to give a pitch that makes the Dragons smile.17:00 Post-Pitch Discussion and OffersJohn goes head to head with the Dragons, explaining M14 Industries and Bristlr, sidestepping NDA issues. We also discuss some vital – but lengthy - points that didn’t make the edit, and John’s surprise at suddenly finding that five Dragons are keen to invest in his business, and just how fragile, and complicated, that became.39:30 Deal Done!John talks us through his initial thought process when he was given offers by all five Dragons and how this played out on the episode. We also discuss his thoughts in hindsight on how well he did, if he would change anything, and his feelings about his Dragons’ Den experience – and this episode.Quotes of Dragon Slayer:John: (03:31) "This is my drama GCSE coming to the fore"Kaitlyn: (04:16) "You're running a business, you haven't got time to iron the back of your shirt"John: (08:28) "So I'm explaining the old, the new, still not solving the problem. By the way, did I mention billions and billions of pounds?"John: (12:10) "I’ve done this exact pitch enough times where people like about 20 minutes in like, "oh BEARD, I thought you said beer!" And they think that it's like a pilsner-matching service"Rate and Share this Podcast:If you enjoyed this episode, please leave us a review on Apple Podcasts.
Secrets of a Dragon Slayer (Part 2) with John Kershaw
In this special episode, we welcome John Kershaw back to the studio to talk about his pitch on BBC's Dragons’ Den. This is a stand-alone bonus trilogy so you do not need to have listened to our previous episodes to enjoy this one.04:20: Stability of a Den DealHalf of the deals made in the Den fall through – why? John breaks down the reality of what a deal in the Den – televised to 3 million people – means as a business owner and reasons why a deal might fall apart, from differences to other investment routes, to complicated T&Cs, growth strategies, the company valuation, and more.12:16: Investments, How Do They Work?Naturally, John’s had a few investors interested in Bristlr and M14 industries. How does it all work? How do they get paid back? It must be more complicated than throwing around buzzwords like “share buyback”! John explains all, packaged nicely as business investment advice.16:47: PR from the DenOf course, pitching successfully on the Den can be a massive PR opportunity, and John describes the immediate knock-on effect on his business, for both Bristlr and M14 Industries – and shares his advice on how to prepare your website for a big increase in visitors. We also attempt a quick-fire round of questioning for John.27:26: Side-effectsWhat are the best and worst elements to appearing on a huge show like Dragons’ Den? John celebrates how one of his best ever pitches is now documented forever – but what were the greater opportunities to come out of his appearance, a few years after the fact?  And are there any downsides to recognition and greater responsibility as a business owner?37:04: John’s Day-to-DayNow that John is a Dragon Slayer, how do things behind the scenes at M14 Industries look? As John delves into how he works on his businesses and his tips on working efficiently, we take time to discuss the UK working week, productivity, and engagement.42:34: Dragon RelationshipsDo the Dragons get along? Probably. But John lets us in on his interpretation of their on-and-off-set personas and gives us a little insight into what it’s like to be sweating right in front of them.Fact Check:Michael: (04:20): "In 2015, The Sunday Telegraph Newspaper published a report that revealed that half of Dragons' Den investments fall through after the show": https://www.telegraph.co.uk/business/2016/02/11/half-of-dragons-den-investments-fall-through-after-the-show/Michael: (16:35) “Maybe Peter Jones has got a sock company”: http://www.peterjones.com/news-entry/_/launch-of-peter-jones-range-of-socks/21/Michael: (38:52): "I think it's Sweden or somewhere... they really promote shorter weeks": https://www.instantoffices.com/blog/featured/countries-that-defy-the-9-to-5Rate and Share this Podcast:If you enjoyed this episode, please leave us a review on Apple Podca
Secrets of a Dragon Slayer (Part 1) with John Kershaw
In this special episode, we welcome John Kershaw back to the studio to talk about his pitch on BBC's Dragons’ Den. This is a stand-alone bonus trilogy so you do not need to have listened to our previous episodes to enjoy this one.02:25 Fame and RecognitionJohn talks gaining recognition after appearing on the show and why he originally applied: was it a serious investment route or simply a great PR opportunity? We also discuss John’s expectations, contestant advice, and his Dragon Dating app that never saw the light of day.10:24: How Much Do You Ask For?When you’re asking for money, how much is enough? John breaks down how his original bid might’ve been a little bit too ambitious (meeting “that mental mark of a big investment”) and how this all changed between his initial idea and his televised pitch. Those sneaky BBC editors.14:48: The DenHow does it all work? John talks turning up early, nerves, the green room, the pre-pitch interview, make-up, and everything that turns a humble bearded entrepreneur into a dazzling TV businessman. Plus, we find out just how much footage ends up on the cutting room floor, and what the DD set is really like.24:16 The DragonsFierce, feisty, and fiscal: John elaborates on which Dragons he faced, and which ones he most wanted to invest in his company. We also ask if John’s original idea was to try and get investment from more than one Dragon, and John mentions just how difficult is it to remember all five Dragons’ names in the heat of the moment.30:37: The DealWhat happens after the lights go off and the credits roll? John remembers the immediate aftermath of leaving the Den, how the deal is processed from TV to real life, how he kept in contact with the Dragons after the deal, and, of course, the now famous Dragons’ Den potato.36:57: Pitch Practice to get Pitch PerfectJohn talks through his pitching methods and how he was in completely mastermind-ultimate-pub-quiz ready for his pitch to the Dragons – from practising with ‘competitive pitching’ to having the perfect script. How easy is it to cram your business goals into 3 very short minutes?47:59 Reality Hits!What was it like to deal with that post-deal rush? John discusses the initial ‘wow’ moment of receiving offers from the Dragons, talking to other Den contestants, and how his deal led to other business opportunities.Fact Check:Kaitlyn: (50:19): "What's a group of dragons called?"There are a few fun collective nouns for mythical dragons, including: a flight of dragons, a weyr of dragons, or our favourite, a wing of dragons. A group of Komodo Dragons is a bank. Neither should be confused with A Dance with Dragons, the fifth novel of the epic fantasy series A Song of Ice and Fire by George R. R. Martin, DragonForce, a British power metal band, or Imagine Dragons, a pop rock band from Las Vegas. Rate and Share this Podcast:If you enjoyed this episode, please leave us a review on Apple Podcasts.You can watch John's pitch on M14 Industries' YouTube channel here: https://www.youtube.com/watch?v=i4PZywrm6TY
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Podcast Details
Started
May 28th, 2019
Latest Episode
Jul 22nd, 2019
Release Period
Daily
No. of Episodes
14
Avg. Episode Length
36 minutes
Explicit
Yes

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