0:00

This. Podcast discusses cannabis and is intended

0:03

for audiences twenty one and over.

0:11

Did. You like how you

0:13

fell after? Try January. If

0:16

you're trying to limit your

0:18

alcohol, try can the low

0:21

dose delicious and sociable cannabis

0:23

beverages. In more than

0:25

40 states, they can be shipped right

0:27

to your door. Use

0:30

promo code DOTHEPOT for 20% off

0:33

when you visit drinkcan.com. That's

0:36

drink C-A-N-N. Try.

0:39

A can today and have a

0:42

fun night without the hangover. Thank.

0:45

You for supporting the brands that support

0:47

our show. Cannabis.

0:55

Just so much for us. It should

0:57

be something that feels like a can

1:00

be social and beautiful and I think

1:02

we just need more people. Speaking about

1:04

cannabis who looked different than everybody has

1:06

been speaking about Canada's for all this

1:09

time. Welcome

1:12

to How to Do the Pot

1:14

A podcast helping you feel confident

1:17

about cannabis. I'm your host Ellen

1:19

Scanlon. You

1:26

just heard from New York

1:28

based bread him in the

1:30

founder of Eating Parker, a

1:32

vintage inspired handbag company and

1:34

Flower by Eighty Parker, a

1:36

line of colorful cannabis collectibles

1:38

for friends in high places.

1:41

Edi. Parker Flowers accessories range

1:43

from floral rolling papers to

1:46

Cnc tabletop later is that

1:48

look like old fashion jello

1:51

mold. Fruitcakes. Their.

1:53

Bray their bold and bread was

1:55

recently featured in a great article

1:57

in the Sunday New York Times.

2:00

She was talking all about

2:02

eighty Parker Flowers lines of

2:04

pre roles They and Flower

2:07

in New York. New

2:09

York make six states are you can

2:11

buy. Eighty. Parker's Thc

2:13

products, Bread

2:15

is one of the few

2:17

women founders whose cannabis products

2:19

are available in more than

2:21

one state, which is truly

2:23

a feat given the very

2:25

complicated regulatory environment for cannabis.

2:28

Bread is also a mom of

2:30

three kind of. Super well as. And.

2:34

Today so of hockey that

2:36

about what she sees as

2:38

the future of weed style.

2:40

How she brings cannabis into

2:42

her daily life and soaking

2:44

utterly many joints on the

2:46

red carpet at one Assassins

2:48

Vegas Nights, The Si Sta

2:50

Awards. But first,

2:52

weeds to hell. Yes,

2:55

I said it. Quiet. Does it even

2:57

mean. Let's. Try a little

3:00

experiment. What comes to your mind

3:02

when I say these two words

3:04

together? We'd. Style.

3:08

My guess is that your mind

3:10

either draw a blank or it

3:12

conjures up something in the realm

3:14

of tied I, or pot. Leaf

3:16

jewelry. And. For

3:18

the past fifty some

3:20

years, these have been

3:22

the precise styles associated

3:25

with cannabis. Yet,

3:27

I love Sas in. I wanted

3:29

to be a fashion designer when

3:32

I was a little kid. I

3:34

love getting dressed, I love thinking

3:36

about style and how to incorporate

3:38

it into my life. And I

3:41

don't really connect with those weeds

3:43

styles. I never have. As

3:45

cannabis becomes legal across the

3:48

country, I think it's ready

3:50

to move from a sub

3:52

culture to being part of

3:54

the culture. And. that

3:56

evolution means that we're ready

3:58

for a new kind of

4:00

weed style, from the

4:02

grandma who can finally put on

4:05

her favorite lipstick after applying her

4:07

topical for arthritis pain, the

4:10

tired mom, me, who

4:13

feels more creative after a microdose

4:15

and puts together a great outfit

4:17

that makes a night out feel

4:19

more special. And

4:21

in today's episode, we'll hear about how

4:23

weed is making its way to high

4:26

fashion and what that can

4:28

mean for all of us. Before

4:36

we get into this week's episode, I am so

4:38

grateful to the people who have been

4:40

asking how they can support the show.

4:43

Please tell all your friends.

4:46

Word of mouth is a great way to

4:48

help us grow our listeners. Another

4:51

thing you can do is sign up for How

4:53

to Do the Pot's newsletter. It's

4:56

a twice a month resource that

4:58

helps you feel confident about cannabis

5:00

for health, well-being, and for

5:02

fun. There are already

5:05

thousands of subscribers reading

5:07

and replying with comments and tips.

5:10

And the more, the merrier. We

5:13

couldn't do this without you. Please

5:15

go to dothepot.com to sign

5:18

up. Thank you. I

5:20

really appreciate your support for

5:22

the show. If

5:30

you've read anything about Brett Hayman, you'll know

5:32

that she started her career in fashion at

5:34

Dolce & Gabbana and was

5:36

the director of public relations at Gucci.

5:40

She founded the accessory company Edie

5:42

Parker in 2010 and got into

5:44

the cannabis accessories business in

5:47

2019. Brett helps us get

5:49

to know Flower by Edie Parker a

5:51

little better. We make

5:53

a lot of accessories. Our brand tagline for Flower

5:55

is for a good time. And we really stick

5:57

to that ethos across both of our brands. We

6:00

believe that while cannabis is a magical plant

6:02

and there are so many health and wellness

6:04

benefits to it, what we love

6:07

about cannabis is just that it's fun to

6:09

get high and that it's fun to get

6:11

high and do activities that you love. And

6:14

so our accessories represent that and whether it's

6:16

a fruit pipe or an ice pipe, something

6:18

that's meant to be displayed, something that's meant

6:20

to be shared, something that's meant to be

6:22

enjoyed or even something like our rolling papers,

6:24

which are branded for a reason. It's supposed

6:26

to be fun to roll a joint. It's

6:28

supposed to be fun to show people that

6:30

you're smoking an Edie Parker joint and feel proud about

6:32

it. We have this Weedy collection of handbags and

6:36

this bag that we launched, which has this retractable lighter

6:38

bag, is all based on the idea

6:40

of like, it's a party trick. Even

6:43

if you don't smoke cannabis, it's like you feel that

6:45

you'll never lose your lighter and that you can light

6:47

anybody's cigarette, you can light anybody's joint, you can light

6:49

the candle on the table at the restaurant if you

6:51

laugh so hard that you blew it out. It's just

6:54

something that should be fun and

6:56

pleasing and make you stop. And

6:58

because our original handbags were really well

7:00

known for handbags with words on them or your name

7:02

in this really big bold way. And

7:04

that's a conversation piece. You know, you don't need another

7:06

handbag. You don't need a clutch. So it's like, if

7:09

you're going to have something, it should be conversational and

7:11

fun and engaging. Part of

7:13

what's fun about working in the cannabis

7:15

and the podcasting industries is

7:17

how new they both feel. I

7:21

think it's what drives a lot of

7:23

us in these emerging industries, being

7:25

part of something that's growing

7:27

so quickly. Brett

7:29

is inspired by the opportunity to

7:32

make a creative impact on the

7:34

future of cannabis style. What's

7:37

exciting about cannabis and why it

7:39

feels stylish, at least to me,

7:41

is that it feels new

7:43

and exciting. Whereas something like

7:45

fashion doesn't feel new and exciting

7:48

at all. It feels kind

7:50

of tired or maybe frivolous and

7:52

maybe expensive and wasteful.

7:54

I mean, I think there's just so

7:56

many things in fashion that Have

7:59

just become. Kind of

8:01

a drag cannabis feel. The opposite can

8:03

have a field like the beginning of

8:05

something. There's a reason that so many

8:07

people who worked in fashion as who

8:09

worked as create and are now coming

8:11

to work in cannabis. Because. They

8:14

see the opportunity, not just the

8:16

financial opportunity. But. It's

8:18

a whole new frontier it's creating. What's

8:20

this retail experience is gonna look and

8:23

feel like what around? Gonna look and

8:25

feel like what his merchandise gonna look

8:27

and feel like. You know anybody who

8:29

thinks that cannabis as going on look

8:32

in five years like it looks Now

8:34

I think it's absolutely incorrect. and to

8:36

be a creative person with the potential

8:39

to assess any of that in effect

8:41

something that's gonna be so huge and

8:43

this country in terms of job creation,

8:46

revenue growth, etc. Fastest.

8:48

Really thrilling and therefore of

8:50

course. People. With great taste

8:52

or interesting. Taser exciting Tastes are just

8:54

makers are gonna be defining kind of

8:57

a cell. For the next ten, twenty years.

8:59

With all the opportunities to create

9:02

a new kind of cannabis style,

9:04

I ask Bread where she turns

9:06

for inspiration. Even. Parker

9:08

has always nodded towards the past

9:10

see acrylic fact that we launch

9:12

with were clearly fired. By.

9:14

Bad made in the fifties and sixties and

9:16

by postwar. Trends in this country where we were

9:19

sort of setting. The. Fashion trend globally

9:21

and really innovative. And and that piece of

9:23

plastic as part of that innovation? I

9:25

kind of of a parallel to where I think we are. Now

9:27

and cannabis I think that like this country

9:29

at once again Can says that trend globally

9:32

and the Virginia Slims ads while they seem

9:34

ridiculously data and now at the time they

9:36

were the first cigarette ads that were targeted

9:38

towards women and they were totally feminists to

9:41

they were saying that like look how far

9:43

we've come, let's get out of the kids

9:45

and like in a women are in the

9:48

workplace now and they deserve their own cigarettes.

9:50

I love I left something that feels

9:52

vincent retrofit that feels meaningful, still and

9:55

and relevant. You know, I think this

9:57

idea of women in cannabis then as

9:59

still somewhat revolutionary. I think it's great

10:01

that women are coming to cannabis and

10:04

they're largely driven by wanting to relieve

10:06

menstrual cramps. But for me it's like,

10:08

where are the women who just wanna

10:10

get high? Why have sex with socially

10:13

get married a hundred years like I

10:15

have. If. You don't

10:17

remember. The Virginia Slims ads

10:19

were the first cigarette advertisements

10:21

catering exclusively to women. They

10:24

came out in nineteen sixty Eight with

10:27

the slogan you've come a long way

10:29

baby and switched in the nineteen nineties

10:31

to it's a woman thing. And

10:34

most cigarettes are no longer

10:36

really and sasson, don't women

10:38

still deserve cannabis products and

10:40

accessories that are catered to

10:42

us. Bread. Is

10:44

not only a talented designer, see has

10:47

a lot of fun with the public

10:49

release and side of her business. So.

10:51

I asked where she thinks we'd it needs

10:54

to improve on it's pr. Oh

10:56

My. God. How much time do

10:59

you have? I think that it's

11:01

just education and information. I know

11:03

the value that I haven't cannabis

11:05

and evaluate absolutely do not have.

11:08

But. If we want to reach where

11:10

people i think a brand like ours and.

11:12

The way that we speak to our

11:14

existing customers and or new customers is

11:16

so important in terms of scenes in

11:19

perception or not even sure injury, but

11:21

just expanding perception about cannabis. That cannabis

11:23

is not just for. You know, burnouts?

11:25

or for stoners? or. This like antisocial

11:27

anything Cannabis as a magical plants.

11:30

Cannabis. As so much for us,

11:32

it should be something that feels

11:34

like it can be social and

11:36

beautiful and I think we just

11:39

need more people. Speaking about cannabis

11:41

who looks different? Than everybody who's been thinking

11:43

about Canada for all the. when

11:50

a woman with expertise and success

11:52

in one industry comes to work

11:54

in cannabis people seem very curious

11:56

about how much weed at they

11:59

actually consume I

12:01

asked Brett how she works weed into

12:03

her busy day-to-day life. My cannabis use

12:06

is mostly at home with

12:08

my husband. I talk a lot about cannabis and sex,

12:10

and so it's a lot of like, we'll get high

12:12

together and we'll have sex or we'll watch a movie

12:14

or we'll hang out. I smoke a Maui-Wowie if I

12:17

feel like being creative. I'm not really like going

12:19

out to dinner and socializing necessarily, but I

12:21

will, if I feel like being creative, if

12:23

I feel like doing something, doing a project,

12:25

that's when I would smoke a Maui-Wowie. I'm

12:27

not a strain nerd. I smoke a lot

12:30

of sour diesel. My friend grows Nigerian haze

12:32

and kushalope, but other than that, like I

12:35

don't really care. I'm

12:37

just not that esoteric. I want

12:39

consistent. I want reliable, and

12:41

that's kind of it for me. I

12:45

agree with Brett. Consistently knowing

12:47

how I can expect to feel is

12:49

really important to me. You

12:51

may need less weed than you think

12:53

to have a good time. This

12:56

is all I talk about because I

12:58

think I smoke less weed than anybody

13:00

I ever talked to in cannabis. I

13:02

think this is a problem with almost

13:04

everything, alcohol, MDMA, everything. You

13:06

just need less than you think. For

13:09

me, I am a one or two puffs girl,

13:12

and I am really happy. I think it's like

13:14

you need a little bit to feel

13:16

all of the good feelings and all the ways that

13:18

the plan is supposed to work, but you don't need

13:20

so much that you're sort of out

13:23

of consciousness and just useless. For

13:25

me, I need very little to

13:28

feel perfectly high and perfectly happy.

13:31

On top of running two companies, Brett is

13:33

also a mom of three. That's

13:35

a lot of jobs, and she tries

13:38

to focus on what she knows she's

13:40

good at. I think being

13:42

a mother and being successful is like just knowing

13:44

that you're going to be failing at something all

13:46

the time, whether you're failing at like personal care,

13:48

whether you're failing at your relationship, whether you're failing

13:50

at parenting that day, whether you're failing at working

13:53

out, and failing seems dramatic. I just mean like

13:55

one of those things is suffering a little bit.

13:58

I think for work, you know, I'm not going to be able to do that. I have

14:00

no ego about things I'm good at and things I'm

14:02

not good at. I think I'm good at the creative

14:04

stuff. I'm really good at the PR stuff because it

14:06

comes naturally to me and I have the most fun

14:08

with that. So those are the things, by and large,

14:10

that I'm focused on. And then there's people that are

14:12

much better at product development and

14:14

costing and everything else. And I do not

14:17

get in their way. And I think relinquishing

14:19

control when you're a mother is really important.

14:21

Do the things that you do well, and

14:23

then have people around you who do the

14:26

other things. Talking to

14:28

your kids about cannabis is something we're going to

14:30

get into on some future episodes. Stay

14:32

tuned. For

14:34

Brett, the cannabis conversation with her

14:36

kids is similar to how their

14:38

family talks about alcohol. How

14:41

do I talk to my kids about cannabis? Do I smoke in

14:43

front of my kids? It really speaks to the

14:45

stigma that is still really

14:47

associated with cannabis. And look,

14:49

I think there is a legitimate conversation to

14:52

be had about especially if you're a house

14:54

that has edibles in it, about just

14:57

not letting kids eat things that they

14:59

find in your room or your bedside table or all those things. I

15:02

think that's important. But for us at

15:04

home, we've always, always, way pre-legalization,

15:06

had types around and talked

15:08

about cannabis, just like we

15:10

talked about alcohol, which is like at a certain

15:12

age, when our brains were developed, we enjoy this

15:14

responsibly. And certainly

15:16

now, I mean, my kids know that I've been

15:18

doing these journeys just about how

15:21

cannabis is a plant and how magical a plant it

15:23

is, and just really

15:25

respecting it. I knew

15:27

I really wanted to talk to Brett after

15:29

I listened to her being interviewed on another

15:31

podcast. She told this great

15:34

story about bringing joints to

15:36

the CFDA Awards, the Council of

15:38

Fashion Designers of America. It's

15:41

an award show where the international

15:43

fashion community honors new and upcoming

15:46

American designers. It's

15:49

one of the fashion industry's

15:51

big nights, and it's a

15:53

fancy, glamorous party. The

15:56

first year, I brought a

15:58

bag full of joints. I'm going to use my... little

16:00

acrylic clutch which already doesn't fit much and I thought I

16:02

don't leave a lipstick this year I'm just gonna fill it

16:04

up with joints. I think what's like

16:06

good and bad is that you know I'm at this

16:08

table with very famous not only

16:10

celebrities and designers I won't name because I already

16:12

got in trouble because I posted one picture at

16:15

the time and I had to pull it down but I

16:17

think that speaks to the problem which is like a I

16:19

was being cheeky lighting up in the middle of a

16:21

ward center with Anna Wintour literally at the table

16:24

next to me but this idea that like everybody

16:26

at the table with maybe one exception partook

16:29

and wanted to smoke that joint and it was

16:31

fun and we were celebrating and we were all

16:33

excited but there was still that like oh my

16:35

god I can't believe you close with that picture

16:37

pull it down and it's sort of like you

16:40

know this this secretive activity that we were

16:42

participating in and that's obviously speaks to the

16:44

problem. A year later if you

16:46

want to speak to progress I

16:49

took Julia Fox to the CFDA Awards and

16:51

she was amazing and she was like

16:53

so game to just light up a joint

16:55

have me record her share it with

16:57

lots of people who were around she was

16:59

totally cool if I posted and both

17:01

because you know she's a provocateur and she's

17:04

amazing and she gets the value of that

17:06

attention but she had no stigma you

17:08

know she has no shame she has a

17:10

stigma and we need that we need

17:12

people like that and moments like that if

17:14

we want to expand and change public

17:17

perception. Thanks to

17:19

Brett Hayman for talking with me about cannabis

17:21

style motherhood and more.

17:24

Check out Flower by Edie Parker

17:26

for some really fun weed accessories

17:29

and you can buy their THC

17:31

products in six states New

17:34

York, New Jersey, Illinois,

17:37

Massachusetts, Ohio and

17:39

Maryland. Creating

17:41

items made in the US that

17:43

are as unique as Edie Parker's

17:46

takes a lot of time expertise

17:48

and specialized product design. If

17:51

you're lusting for something from flower

17:53

and want to dip your toes

17:55

in first I recommend rolling papers

17:57

or crush cones which are super

18:01

We'll post some fun photos on our

18:03

Instagram at do the pot. Thanks

18:09

for listening to this episode of how to do the

18:11

pot. For lots

18:13

more information and past episodes, visit do

18:15

the pot dot com. That's

18:18

also where you can sign up for how

18:20

to do the pot's popular newsletter. If

18:23

you like how to do the pot, please

18:25

rate and review us on Apple podcast. It

18:27

really helps people find the show. Thank

18:31

you to writer Joanna Silver and producers

18:33

Maddie Fair and Nick Patry. I'm

18:36

Ellen Scanlon and stay tuned for

18:38

more of how to do the pot.