Every entrepreneurial adventure begins its life as a dream – the kind that wakes you up at 3:12 am on a Wednesday and sends you running for your “Big Ideas” notepad. The thing about big ideas is that they’re often made up of lots of different p
If you’ve been here for our last few podcasts and blogs, you’ll know that we like to think of building a brand and interacting with your customers as being sort of like dating. And if there’s one thing relationships need, it’s a bit of consiste
Sometimes we need to learn a lesson the hard way.And for me, it all started after giving birth to my first child - but really, a hard lesson can come at any time.Some lessons are like the old hot-pan-on-the-stove - it hurts for a moment, but yo
How to Strengthen Your (Brand) Core When you think about it, branding is kind of like dating. We’re all drawn to a pretty face and a fashionable outfit, the digital equivalent being a strong social presence and gorgeous web design...But those t
Branding is a game of Jenga. Hear me out. If you’ve ever played Jenga, you’ll know the unique thrill that comes with removing block after block, leaving a precarious, hole-ridden stack. You tap on blocks, testing for stability, working out wher