Why is selling someone else's product easier than selling your services? So many people approach me asking for advice about this particular problem. While I am no psychologist, I find that many people tend to have personal problems disguised as business problems. The good news is that there are ways to overcome these personal struggles; you just need to know how to disassociate your own identity from the role you provide.

In this episode, I look at why it's harder to sell your services instead of someone else's. I talk about the difference in standards we have when employed by someone else and when we are self-employed. I share some ways to help overcome the difficulty of selling your services. I also give an audience shout out to Otiti Jasmine for her wonderful review.

"When you are employed by somebody else you have to hold yourself up to a certain standard. You have to do the marketing activity, or you get fired. You have to have the sales meetings, or you get fired. When you become self-employed you don't always hold yourself to the same standard."-Matthew Kimberley

This week on Book Yourself Solid® Marketing For Coaches Podcast:

• An Audience Shout Out to Otiti Jasmine
• Reasons why people struggle to sell their services and not someone else’s
• My Action Based Coaching Plan
• Defining a sales job and how it reflects on our value
• Selling a persona instead of selling yourself
• How to determine what personal information you share contributes to your brand
• Why a patented intellectual process can help you overcome selling yourself

Resources Mentioned:

• Podkite
• Otiti Jasmine
• The Coaching Industry in Crisis? Ruth Kudzi Weighs In
• A Red Velvet Rope Policy for Your Coaching Business
• How Coaches Should Answer the Question “Can I Pick Your Brain?”
• Mike Michalowicz Podcast
• Book Yourself Solid
• You Can’t Teach a Kid to Ride a Bike At a Seminar, by David Sandler 

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