In this episode, Jordan sits with Simon Vicars who is one of the original creatives behind the killer idea: Brewtroleum. Now an ECD at Colenso BBDO in Auckland, Simon recounts the many years it took to gain the trust of their client, to then one day finally unleash DB Export's Brewtroleum idea upon the beer drinkers of New Zealand. Taking home Cannes Titanium, Outdoor Grand Prix, and Gold Lions out the wazoo, they took home more awards than almost any agency in 2016 and they blew the doors off the beer industry with a fresh, new, never-seen-before idea - which is literally impossible to do. Trust me, anyone who can get away with writing "Drink Beer. Save the Whole World" has a few tricks up their sleeves.

In the second half, they dive into Simon's creative process, they recount all of the ups and downs, wins and failures, and then land on his favorite Cannes winners of all time. This episode is jacked with insider tips and experiences, but most importantly there are a bunch of things that juniors and interns can really take to heart as they begin their journey into the advertising injury. It proves that whether you're in Burlington, Vermont or on the other side of the world in Auckland, New Zealand, as creatives in this wild industry, we all have a lot of the same struggles, the same desires, and the same drive to make the best possible work. Simon, with Brewtroleum, saw his opportunity and he totally crushed it. 

DB Export's Brewtroleum Case Study: https://youtu.be/1kPxOVUvIL8

Special thanks to...

Storefront Music NYC for help with tracks and some sound design:  https://www.storefrontmusic.net/

Allan Peck for lending me his versatile voiceover magic. https://www.allanpeck.com/

If you would like to be on How To Kill A Lion, simply reach out: [email protected]

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