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Welcome to How to Make A Video Go Viral.

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The marketing show that admits its title is nothing but clickbait

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and should really be named how to make a video

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that once run as a paid ad will bring you the sales to fuel

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the views that will make people think it went viral.

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But that's just not as catchy. Now Here's your host, Joseph Wilkins.

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Hello, and welcome to How to Make A Video Go Viral, the very

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first episode. My name's Joseph Wilkins.

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I'm the founder of FunnySalesVideos.com

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And let me start out with a quick intro introduction of what

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this podcast is going to be about, what we hope to achieve,

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and a little bit about the context of the title of the show.

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So as the intro suggested, is a little bit clickbaity, what

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we're going to be answering on the show is how do we get

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the results that come when people think a video has gone

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viral? So in other words, as you as a business owner or as

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you as a marketing executive, if your goal is to create a

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video that goes out to millions of people, and more importantly,

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comes back with millions of dollars in sales, how do you

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actually do that? How do you create that? How do you promote that?

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And I'm here to tell you that most of the videos, if not

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all, of the videos that you've seen, have millions, tens

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of millions, even higher, hundreds of millions of views never

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went viral. They only look like they went viral.

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What's actually fueling the success of those campaigns are

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paid ads on social media, on Google and other ad platforms.

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However, when you see a video that has all of those millions

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of views, it's a huge indication that that video is terribly

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profitable because it costs money to promote a video to get

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that many views. All of the platforms that these videos are being shown on,

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whether it be Facebook or Instagram or YouTube.

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They're very savvy, and they know that their platforms, if

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they're going to be used to promote companies, products and

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services, they're going to want to be compensated financially

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for that. And so the algorithms are created that if you were to try

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to create a video that just went organically viral, it just

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wouldn't happen. The algorithm wouldn't help it to get that many views unless

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it's fueled by paid ads. So the question really shouldn't be how to get a video to

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go viral. The question should be, How do you create a video that is

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entertaining and captivating enough to capture people's attention

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when they see it in their timeline or preroll ad?

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How do you capture somebody's attention? Keep that attention, hook them with a sales message and then

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lead them to a sales conversion event.

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Whether that be a lead generation campaign, an instant sales

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campaign, or any other kind of action that you want that

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customer to take, how do you create the video compelling

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enough to do that. But then on the other side of the fence, how do you create

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a sales funnel and an ad targeting platform to connect with

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those millions of people? And how do you do it profitably?

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I hear the analogy being talked about often of the magical

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vending machine. Imagine if there was a vending machine that was full of 100

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dollar bills, and it only cost 20 dollars to use that vending

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machine. How often would you want to put 20 dollars in to

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get a hundred dollars out? That's the concept behind everything that we do.

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We create videos that when uploaded to social media platforms,

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will convert at much higher return on ad spend than typical.

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What I would call straight or sometimes boring sales focused

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messaging that get straight to the point and doesn't have

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any entertainment factor is just direct response.

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And those still work. We just find that adding the kinds of entertaining elements

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into our ads that companies like us endeavor to do double

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triple the returns of those other kinds of ads.

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So, anyway, that's the goal of creating these kinds of videos.

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And so our goal as a podcast is to go find companies that

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have had those kinds of transformational successes where

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one video campaign has completely transformed a company's

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sales pipeline in a very profitable way.

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And we're going to interview those business owners and find

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out how they did it. What were the steps that they took both from a creative point

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of view and from a strategy point of view.

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And so since I run funny sales videos com, which only deals

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with the creative, we take companies from concept through

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completion of the video, I'm going to be bringing in a cohost

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that's going to talk about the other side of the marketing

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strategy, which is building the funnel, building the ad campaigns.

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And between the two of us, we will co host the show as we

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interview these business executives to pick their brains

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and ask them the questions that if you were here, you would

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want answered. So that's a very quick overview of the show.

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Again, it's something that selfishly.

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I'm looking forward to using the show to learn myself from

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these case studies of companies that have been wildly successful

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just because it's easiest to start out, we're gonna start

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with some of the companies that I've personally worked with

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that have had transformational success.

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We've had companies that have had 50,000,000 plus campaign

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views and millions and tens of millions of dollars in sales.

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And so we'll start off with some of those.

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And we'll also bring in some very small companies that have

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had much smaller budgets and have still seen a doubling sales

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year over year because of the campaigns that they've put

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together. But again, we're going to be reaching out to many,

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many businesses that we haven't worked with.

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So first request is, if you're interested in this, if this

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sounds like a show that you'd like to listen to on a regular

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basis. First of all, if you know a company that has had a

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transformational success with a video campaign, and obviously

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my company is on the funny side, but it doesn't have to be.

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We'll interview anyway, one that's had a video that has been

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transformational in converting viewers into customers.

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Let me know, shoot us an email.

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I'll put a contact information in the show notes, and we'll

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have that person on the show. Or maybe that person is you.

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Second request is, please.

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If this is something that you want us to continue to do,

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the only way that we can know that there's an audience out

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there that wants this is to leave a comment.

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If you're watching this on YouTube or if you're listening

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on itunes, please give us a rating, give us a review so that

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we can get this show out to other people and continue to

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create these interviews that hopefully will help you just

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as much as it helps us as we learn together.

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So how to make a video go viral.

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Hopefully, I've explained the goal of the video, the theme

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of the videos or the theme of the podcast, and I look forward

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to many episodes ahead, our next interview or our second

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episode. I'm going to be introducing Parker Krynen, who will

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be my cohost will be talking together about what I do, what

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he does. And I'm also going to be going into in pretty detail my free

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ebook that you can download from funnysalesvideos.com

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And basically, what that is is an eight step process that

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we take every customer through from concept through completion,

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a video campaign that we would consider ready to convert.

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And so if you want to download that for free, you can just

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go to Funny Sales videos. Com I've been on many podcasts lately where I've talk my

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eight step process, and most people find it very valuable.

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So I'm going to be going over those eight steps in our next

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episode. But in the meantime, feel free to download, and

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I will see you on the next episode.

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This week's show is sponsored by Funny Sales Videos.

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Com download your free ebook How to Produce a Funny Sales

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Video Without Hiring Us at Funny Sales Videos com.

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Thanks for listening. See you next time.