So we went over the STACK and identified the experiences which impacted your life, you have the experience- the skill set learned from these experiences. WHEN THE SOUL TICKS ..is putting them to use.Identify that you are not one solid- chunk of matter, rather a combination of experiences that have impacted your life, molded you you are ..Good, bad or ugly - it's neither here or there.These experiences are what developed who you are. By recognizing this - you can shine your light on that one person who doesn't believe they have value..Your Brands/ or Brand should be a combination of these experiences that impacted your life - if you believe this to be true - you will be well on your way to creating a authentic brand