23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan
Released Monday, 19th March 2018
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23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan
23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan
Monday, 19th March 2018
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On Episode 40, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities.
The conversation with Elle is especially relevant for transactional SaaS companies who use a freemium and/or free trial model and do not have access to large sales teams to talk to all prospects 1-on-1.
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How To SaaS
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits.Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.Join Podchaser to...
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