In this episode, we talk about selling more than just digital products and services on the front end but also at the whole journey from beginning to end. For example, an email marketing campaign starts with the email content and the list BUT it ends on the customer side/website. Even though we are not responsible for how people respond to the email, we should certainly help our advertiser prepare so they do their part and they do it right. Also, an awesome example of an online video ad from the folks at Avaya. 

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