Are you starting a company from scratch and aren’t really sure of what to do first? Great, me too.

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In HOW TO START UP you’ll hear 20 minute interviews every other Tuesday with a broad mix of people who have all successfully started, run and even sold, their own companies. They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never to build a business.

We are in the eye of the storm that is now becoming a ‘new normal’. An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer.

We are also experiencing an overwhelming surge in willingness to support others. It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.

Hosted by me, Juliet Fallowfield, founder of PR advisory for startups Fallow, Field & Mason this podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. I’d love to hear your feedback and your own startup stories: hello@fallowfieldmason.com

MUSIC CREDIT Funk Game Loop by Kevin MacLeod.

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Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop

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License: http://creativecommons.org/licenses/by/4.0/

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So find the balance between objectivity and passionIf your product is a) good and b) commercially viable, you will succeed in getting retail spaceWhen running a company, keep good structures in place: daily / weekly / quarterly meetingsInteracting with colleagues on a daily basis - even via Zoom - is valuableSustainability and inclusivity should be assumed and not be one of your key selling points, unless you're doing something groundbreaking Always look for innovations to inspire youTrade shows are a great way to get feedback on your product plus they can reinforce your own belief in itIf you’d like to contact Tom you can reach him via LinkedIn . 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Whitney’s advice: Surround yourself with a good team of supportive people who share your visionKnow what you’re good at, and what you’re notRemember your responsibility to your shareholdersStay true to your vision and to the brandAccept you’ll make mistakes and move on“Fail fast” - if something, or someone, is not right then give up and move on, don’t waste time trying to make it workDon’t accept money from people you don’t feel are right - you will regret itA chairperson must share your vision, and be able to bring valuable experienceSustainability means no waste - set up rigorous standards at the outset. Keep these at the centre of your business, even though it means taking the more difficult routeKeep the people you employ motivated, and always invest in themYou may be responsible for the failures in your business, but you can also relish the successesBrace yourself! Being an entrepreneur is not for the faint-heartedIf you'd like to contact Whitney you can via Instagram. 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HOW TO START UP by FF&M