My guest today is Bushra Azhar, The Queen of Persuasion. She believes that human beings are irrational and trying to persuade someone through a rational argument is like trying to stop a 5-year-old from ODing on M&Ms by recounting the evils of high fructose corn syrup.

She is a self-made multi-millionaire and an international bestselling author on Selling & Consumer Behavior. She teaches tiny businesses how to make big bucks, using the Psychology of Persuasion and her students have used her persuasion hacks to make millions of dollars in 50+ different industries while slashing their ad spend by 80%.

Here’s a sample of what you’ll hear on this episode:

• How Bushra went from being a self-made multimillionaire and a best-selling author on sales & consumer behavior
• The importance to go deep and not wide in your business
• The magic behind Bushra’s ability to get repeat customers again and again
• How Bushra deals with trolls on the internet
• And because this is a patriarchy smashing podcast, we talked about the meaning of Bushra’s name (yes, it has something to do with patriarchy) and how Bushra has time and again bucked the system.

Get in touch with Bushra here - https://www.thepersuasionrevolution.com/about/

Find Deepshikha here - https://www.instagram.com/deepshikhasairam/

Follow along The Deep End Project  - https://socialiquegroupe.com/blog/