Colin has written a few dozen books, spread out across both fiction and nonfiction and runs a blog that brings in a few million readers a year. Colin is himself in everything he does because he believes that when you try to copy someone else, or try to temper your own voice and idiosyncrasies, what you’re really doing is getting rid of your best competitive advantage.  In this interview we talk about having confidence in your own voice, figuring out what works for you instead of replicating someone else’s model and generating social gravity through authenticity. I hope you enjoy and get as much out of my conversation with Colin as I did.