Faris Yakob has been thinking about advertising, the internet and brands for a long time. He is the author of Paid Attention and the co-founder of a strategy and innovation consultancy, Genius Steals with his wife Rosie. Together they’ve been living on the road for 3 years, working with brands, agencies and startups thinking about problems and solving them with creativity. In this interview we talk a lot about attention – why it’s our most valuable resource and how the great giants of our age (think Google and Facebook) have gotten very good mining it from us. Faris also shares his need to be slightly bored in order to want to write with any consistency, what it’s like trying to write a book when you have a short attention span and why he pushes back on the notion that clarity is the most important job as a writer. Get a detailed list of topics we explored, key takeaways, relevant links and all the ways you can connect with Faris – http://workhacks.com/farisyakob