In this episode, we look at how to use Jobs-to-be-Done innovation methods to beat Slack. Slack is an example of an extremely successful and fast-growing company that is now a fierce public competitor. We use JTBD to explore how to beat this leader in business communications.

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Key moments from today's topic on how you would beat Slack with Jobs-to-be-Done:

00:00 Jay Haynes and Jared Ranere review the market share of Slack, why it appeals to its users and its competition.

02:49 Jay and Jared discuss the product strategy of Slack. 

09:25 Jay and Jared talk about finding the right customer to target.

16:00 Jay and Jared cover why Slack was successful in the first place.

23:47 Jay and Jared summarize how to beat Slack by using Jobs-to-be-Done theory

Be sure to subscribe to learn more about JTBD!

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper

Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/