Let's talk about cereal. 

You know that aisle at the grocery store that’s just FILLED with boxes of cereal? Why does the world need 180 linear feet of cereal? That’s a lot. 

We all have our own preferences, and brands want to make sure there’s something for everyone. But if the customer doesn’t have a NEED for your product, are they even going to look at you? How do you stand out?

Today we’re chatting about focusing on the customers that need you the most first, and making sure they know you’re the choice for them. 

Let’s get into it!

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