Pivot: a strategic change in direction
Rivet: a nearly unmovable fastener

Are you considering a pivot for you brand? If so, congratulations! You’re paying attention to the ever-changing environment around you. Sometimes, to survive, we must adapt. But wait, before you make that move …
 
Listen to this podcast.
 
There are many things to plan when pivoting and too often, you get so wrapped up in all that's new that you forget the most important plan of all: the plan for your customers.
 
So you (hopefully) know where the brand is heading. That’s great, but let me tell ya, that doesn’t mean your customer does. In today’s episode, I’m going to help you understand how to look into the core of your company and find the unmovable rivets so you can set clear expectations for your customers of what's to come.

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