Your brand needs protection.

Let me say it again: Your brand needs protection.

In this highly open and viral world we live in, it’s no surprise that good business ideas and products are becoming easier to use as inspiration, or just flat out stolen, by new and established brands. All it takes is a Google search and endless examples of brand names, logos, and products will be there for the taking.

So, how can you protect your brand from thieves and copycats?

Trademarks.

A trademark gives you nationwide exclusivity for your branding–your name, your logo, your tag line. Your brand's identity is not officially yours unless you register the trademark. So you must understand that trademarks are not an option; they are essential.

So, how do you get a trademark?

Today I have expert trademark attorney Tom Ladegaard on the show to tell you all about it!

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