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Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Released Monday, 23rd April 2018
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Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Marketing To Drive Commercial Growth In The Entertainment Business With Phil Day (Episode 9)

Monday, 23rd April 2018
Good episode? Give it some love!
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In this episode, we talk to the Marketing and Communications Director from the Really Useful Group, Phil Day, on using data and analytics to reach new audiences and delight existing customers of Andrew Lloyd Webber's global and award-winning catalogue. We talk about attribution modeling, customer segmentation, AI to develop better content and even GDPR the musical.

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