The serial entrepreneur from Saint John chats with Mark Leger about her career in business and the fintech company that now employs more than 30 people and has more than 3,000 financial advisors using its platform.

Loir and I work just down the street from each other – me in my home office and Lori in her office in a nearby commercial building. But on the latest episode of the Huddle "Home Office" podcast, we had to connect by video call because of the Covid-19 restrictions. It was probably for the best given how cold it was.

"It gives me a lot of joy," says Lori. "Entrepreneurship is challenging. People think there are these overnight successes...that is very rarely the case, if ever. I still have yet to see it myself, though I'm sure it happens from time to time."

"[Being an entrepreneur] requires a lot of patience for outcomes. At the same time, you have to be planning and making decisions very quickly. You have to be relentless in making them daily. You have to be patient, you have to make decisions with limited information, so your core belief in what you're doing is really what allows you to ride the waves."