The coffee giant hit the ground running with its annual yuletide campaign Nov. 1. In a nod to the adult coloring book craze, this year’s cups feature hints of red and green, but are mostly black-and-white, encouraging customers to fill in the stylized trees, ornaments, and gifts with the hues of their choice. However, it’s the commercial for this year’s holiday campaign, titled “Give Good,” that’s generating the most buzz.