That’s because a number of people are using November as a month to cool their jets, so to speak, and not masturbate. It’s not as hard it as it might sound: Participants actually are allowed three strikes, and sex with a parter is OK. The big difference is that No Nut November is more of a loosely organized social media phenomenon in which people post tweets like this to celebrate the new “powers” they’ve gained as a result of not masturbating.