Episode 25: Why Experience Brands Are Rethinking Loyalty

On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Managing Director, Adam Troyak to chat about why (and how) brands are rethinking their loyalty programs -- and how it's merging with CX in a meaningful, fundamental way. They discuss how the perception of value is evolving, why building a relationship is crucial and how leaders can bring the best of their organization together in service of their customers & guests.

• Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
• Guest: Managing Director, Experience Strategy, VMLY&R - Adam Troyak

We'd love to hear your feedback! Email the show: [email protected]. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx