Everyone says “enjoy the journey” or “trust the process” or “all you’ve got is the journey”.

BUT… it’s so easy to take it all WAY TOO SERIOUSLY.

So much pressure on yourself to “make it” (this is me)
So much pressure on landing listing.
So much pressure on raising money.

It’s so easy to forget to HAVE FUN.

Louis Collin  and  James Tyler - Currently fundraising under SEIS   co-founders of @Local beer

These donnie's have become very good mates of mine over the past year (well, not so much James, he’s got a odious involuntary farting “condition”) ... okay mate 

But, Louis. Yup, Louis is top banana. 

These two founders are a breath of fresh air (slightly ironic, actually their breath stinks  ha   ha   ha  HA). 

I jest. 

James is a creative genius. Louis is a true operator - I’ve never seen someone pack sample boxes so quickly. 

When I hang out with Louis and James 
they remind me to HAVE FUN. 

Like their beer, I feel Light and Cloudy. 

We’re Light Buddies. Budlights. 

They ACTUALLY really enjoy the journey. Yes, they take it very seriously but they always have fun. 

🍺love the hustling on Limebikes in the pouring rain to sell London Boozers.

🍺laughing when your launch party goes completely Pete Tong 

🍺actually Celebrating every single small win 

Everything in the world is becoming so serious. 

Our podcast reminds me to relaaaaxxx and have fun. 

When you boil it down we’re JUST selling food and drink. It’s not rocket science.

Take it all very seriously. But don’t take it seriously at all

ON THE MENU: 

1. How To Use The Semiotics of Other Categories to Disrupt New Categories 

2.Camden Town Creative Secrets Difference Between Hard Creativity and Soft Creativity: Both Dance in Tandem 

3.Probably The Best Sales Pitch of All Time - How Local won a CoOp listing

4. The Blooper Reel of Selling in the Off-Trade - what actually works to get on Draft 

5. Why Lead = Gold when coming up with creative ideas to grab buyers attention