Is it the idea itself? The story being told? The author's voice? Yes - and no. In this episode, Ariel and Liz chat with bestselling author and ghostwriter Jeff Goins about how to write more interesting books by challenging readers' assumptions. We talk about how memoirists can craft compelling arguments, how to tell the truth (but tell it slant), and the best writing advice Jeff has ever received.

Read Jeff's newsletter, The Ghost, on Substack: https://jeffgoins.substack.com/.

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