It’s an often-misunderstood area – the subtle (and not so subtle) differences between marketing, public relations and advertising.

So, who better to explain to us how it all works than one of Australia’s best and brightest - 303 MullenLowe brand strategist Derry Simpson?

From scheduling, media buying and creative, Derry is at the forefront of the way marketers are using data to create award winning campaigns.www.huntercomms.com.au