What do Nike, Disney, IKEA, American Express, Mercedes-Benz, and Santa (yes, jolly old Saint Nick) have in common? They’ve all called upon Keka DasGupta to build their branding and marketing strategies. Today, as a global keynote and TEDx speaker, Keka empowers people to build unstoppable brand-like confidence (imagine being as confident as Prada, Apple, Coca-Cola, etc.). After all, have you ever met a brand with low self-esteem?

Chapters

00:26 - Meet Keka DasGupta 

02:48 - What makes a good brand 

05:50 - People-pleasing weakens your brand  

10:03 - Focus on your biggest fans and build community 

14:48 - Building self-confidence in your brand

20:30 - Unapologetically promote yourself

25:57 - Share, don't withhold, your gifts

33:28 - Dealing with negativity bias 

39:30 - Connect with Keka DasGupta

To learn more about Keka DasGupta and her work, visit her website. You can also stay connected with Keka by following her on Instagram, LinkedIn, and YouTube.

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